New Rules for the New Economy : 10 Ways the Network Economy is Changing Everything (Paperback)

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Amazon.co.uk Review
There's hype and then there's the Internet. The widespread emergence of the World Wide Web and the idea of a network economy have set new records for excess in overheated marketing campaigns, breathless newspaper and magazine articles and topsy-turvy financial markets. From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. The result is a dizzying, sometimes confusing, but always thought- provoking look at the behaviour of networks and their effect on our economic lives. At the root of this network revolution is communication. As Kelly writes:

Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologising it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological and conceptual impacts reverberate at the root of our lives.

Kelly's genius lies in synthesising large amounts of information in unique and interesting ways. His ability to turn a phrase is reflected in the names he gives to his 10 rules and it makes this book a pleasure to read. Some, for example, are: "Embrace the Swarm: The Power of Decentralisation" (Rule 1); "No Harmony, All Flux: Seeking Sustainable Disequilibrium" (Rule 8); and "Let Go at the Top: After Success, Devolution" (Rule 6). A few of his ideas have a kind of Teflon quality that makes them elusive and difficult to evaluate. But that's OK. Like other prognosticators of the future--Alvin Toffler and John Naisbitt come to mind--Kelly's job is to imagine a new world. Far from hype, New Rules for the New Economy is required reading for anyone pondering business in the not-too-distant future. --Harry C. Edwards, Amazon.com

Review
Kelly has been called the chief guru of the information age. His premise is that connectivity will be the main factor dictating how business and economies will embrace networks and move into a world where old-style business know-how will count for little. It is easy enough to take on board the idea that one fax machine is less useful than many, but the communications ramifications likely as a result of silicon chips tiny and cheap enough to go in anything are certainly mind-boggling. A lively review of aspects of the future. (Kirkus UK)

A look at the future through a rose-tinted crystal computer monitor. It's amazing how one person's nightmare can make someone else giddy. Kelly, executive editor of Wired magazine, gleefully looks forward to a "new global economic culture" that is characterized, "most important[ly], by a widespread reliance on economic values as the basis for making decisions in all walks of life." Confronted with extensive alienation from noneconomic human life, Kelly advises us to accept the inevitable and join the electronically induced information age; only those failing to heed the siren call of cyberspace will encounter difficulties. Fortunately, Kelly provides ten rules to guide us on our way in the new economic order, essentially asserting, that the entire world will soon look like the current World Wide Web - where power multiplies through connections, maintaining the network is crucial, change is constant, and even successful innovations are quickly left behind - and insisting that we must accept risk and act boldly. The possibilities are tremendous, for we are "about to witness an explosion of entities built on relationships and technology that will rival the early days of life on Earth in their variety." It's also possible that Kelly is a bit overenthusiastic. He offers no guarantees, of course, but in the new alchemy of the future, it is abundance, not scarcity, that creates value, and concerns with, for instance, distribution of resources, equal opportunity, or the fate of individuals and nations not "hardwired" into this new reality are barely worth mentioning. For the doubters unable to block out thoughts about the victims of Kelly's future, however, there is some comfort. As he recognizes, predictions based on a selective reading of current trends are notoriously inaccurate, and all that differentiates his prognostications from failures of the past is that time has not yet proven him wrong. Let's hope it does so in a manner that discourages further soothsaying. (Kirkus Reviews)

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7 Reviews 5 star:  (5) 4 star:  (1) 3 star:  (1) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.6 out of 5 stars (7 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   4.0 out of 5 stars Challenges many limiting preconceptions - read it or beware, 30 Dec 1999 By  C. J. Howe "captainoffun" (Oldy woldy England) - See all my reviews (REAL NAME)    This review is from: The New Rules for the New Economy: 10 Ways the Network Economy Is Changing Everything (Hardcover) If you haven't yet appreciated that the world has changed, maybe you will hate this book. If you realise that the world has changed and that you are struggling to adapt, you need this book. It gave me the courage to accept that old ways of doing business can be cast aside with abandon. Old pricing models are a limit to future growth and opportunity. At times stodgy and techo driven (don't give up!), this book gave the future freelance world a sense of reality - like it or despise it, technology is giving you an opportunity - take it now! Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   5.0 out of 5 stars Staggering good book, 6 Sep 1999 By A Customer If you only read one book on the future of business and economics - make it this one. At 160 pages it swiftly covers many important areas, but importantly - like the best conversations - you do not get bored. I honestly think the author should make this book a bi-annual event. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   5.0 out of 5 stars Fantastic foresight - everyone should read this book, 27 Jul 1999 By A Customer Kevin Kelly shows us the way the world of e-business operates - and how the reverberations of this new network economy will affect us all. I found it totally fascinating and a must for all would-be e-business entrepreneurs... thought provoking material from start to finish; and excellent for inspiring ideas. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 7 customer reviews...		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars The best book about the new Network Economy This book is one of the best books I've read in a long time. Some may say that is "hyped up" but the people I meet that have that opinion don't seem to understand what... Read more Published on 25 Jul 1999 5.0 out of 5 stars Mind expanding Kelly manages to convey some excellent ideas with great vigour and clarity. By taking to a logical extreme the current trends in computing power and bandwidth, he arrives at some... Read more Published on 20 May 1999 3.0 out of 5 stars Pushes analogies, but makes you think, DEEPLY. Kelly writes about the new economy with lots of analogies (for instance hill climbing as an optimisation stategy) He shows that the network changes the way industries operate,... Read more Published on 19 May 1999 5.0 out of 5 stars An excellent overview. This is a book which anyone interested in the new economy must read. It is a well-written and interesting overview of the emergent network economy. Read more Published on 18 Dec 1998 Search Customer Reviews Only search this product's reviews › See all 7 customer reviews...

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