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Product Description
Product Description
This is the first book to offer students a thorough grounding in the principles of fashion design. It describes the qualities and skills needed to become a designer, examines the varied career opportunities available and gives a balanced insider view of the fashion business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include how to interpret a brief; building a collection; sketchbooks and drawing tools; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics. The book aims both to inform and to inspire, and to equip students and new designers with a valuable route-guide to the profession. Principally written for fashion-design students, it will also serve as a reference and career guide and as a reliable manual for fashion professionals.
About the Author
Sue Jenkyn Jones is a senior lecturer in fashion design at Central Saint Martins College of Art & Design. She has worked within the high-street fashion industry and was the owner and designer of a successful womenswear brand that was sold in her own shops in London and major stores worldwide.
Inside This Book
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First Sentence
It would hardly be possible to become an effective designer or stylist without contextual knowledge of the historical, geographical, economic and social realms within which you plan your creative career. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It would hardly be possible to become an effective designer or stylist without contextual knowledge of the historical, geographical, economic and social realms within which you plan your creative career. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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