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Getting and Staying Noticed on the Web: Your Web Promotion Questions Answered
 
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Getting and Staying Noticed on the Web: Your Web Promotion Questions Answered (Paperback)

by Phil Bradley (Author)
4.0 out of 5 stars See all reviews (1 customer review)
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Product details

  • Paperback: 224 pages
  • Publisher: Facet Publishing (15 Jul 2002)
  • Language English
  • ISBN-10: 1856044556
  • ISBN-13: 978-1856044554
  • Product Dimensions: 24.4 x 18.8 x 1.5 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,372,415 in Books (See Bestsellers in Books)

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Product Description

Review
"This guide is setting the agenda for the future!"

Product Description
Now that so much information is communicated via the Internet, it has become essential for any library or information service to promote itself on the Web by creating its own website. This book aims to tell you everything you need to know about how to promote your website so that it gets noticed. It guides you through the stages needed in planning a successful promotion strategy for your website, from the initial stages - thinking about promotion before the website is even created - right through to monitoring the success of your website long after it has been set up. It explains web promotion specifically as it relates to websites in the library and information world and is written in an easy-to-read question and answer style.

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6 of 6 people found the following review helpful:
4.0 out of 5 stars Simple tricks explained for the novice web designer, 26 Nov 2002
By nicholas w baxter (Near Kirkby Lonsdale, Lancashire United Kingdom) - See all my reviews
Having been in the web design business for only one year, there are still many questions to I needed to be answered regarding web promotion. Phil Bradley goes a long way to clearing up the mysteries of gaining high hit count's for your site and dispelling some of the myths and bad practice which many designers think will help promote their site, the truth being the exact opposite. The book starts off gently with the often overlooked planning of a site and covers good design issues before moving on to specific ways to promote a site, from developing content to keep users coming back, to electronic marketing techniques. The book is written in a easy to read and humorous question and answer style which works extremely well, progressively building on your developing insight as you read further, this style also allows for quick and easy reference. To back up you learning, constant reference to "Good Sites" are used along with useful Url's where vital web promotional resources can be found to validate, check and improve your promotion tactics.
Whilst I am not what you would call a "Techie", I found the book to be lacking in detail in many areas, but reference to where more information can be found is provided to make up for this lack. The support from Phil Bradleys own site is good and provides relevant examples of the techniques he describes.

On the whole, I would recommend this book to anyone starting off in the web development business as an essential read, but I presume any one with significant experience (like my boss!) will gain little from it. It would need more technical detail to gain the full 5 stars, and thus would be a much larger book!

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