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Marketing Concepts for Libraries and Information Services
 
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Marketing Concepts for Libraries and Information Services (Paperback)

by Eileen Elliot De Saez (Author)
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"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."


Product Description

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
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