Synopsis
This volume is aimed at directors and managers of companies of all sizes. It covers the basics of what goes in to a business plan, and enables the director/manager to step back and take a strategic view when planning for the future. The book then advises the reader on all aspects of financial business planning, ranging from strategic alliances to raising finance for the development and growth of the business. Combining business planning with an entrepreneurial view of all the options for business growth and expansion, the book provides details of sources of finance and capital, and how best to get them involved. It places financial and commercial issues firmly in the context of the overall strategic plan.
From the Publisher
Written by two internationally experienced executives, this Essential Guide takes a realistic, practical approach to achieving viable and successful growth. Aimed at directors and managers of companies of all sizes, it provides comprehensive advice on the key skills of business planning and essential information on raising finance to develop commercial success.
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