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Review
In 1991, Tim Berners-Lee published software that caused the World Wide Web to be a reality. In 1993, business started to realise that this could be useful. In 1994 the first Internet caf? was founded. In 1995 Microsoft acknowledged the Internet's potential. The three years leading up to the last of the millennium parties also saw a flurry of flotations of Internet businesses. Could any school kid get rich with an idea, a venture capitalist's term sheet and a cash flow plan that burnt money? This is the history that shows how few survived the market's realization that over-optimism was not a substitute for real revenue. As the bubble burst, a diversity of small investors discovered what the venture capitalists knew in their hearts: profits give a better return than potential. During those years, many on the edge of the Internet movement waited on the latest copy from Rory Cellan-Jones of the BBC's business staff. What was this net thing? How high would the latest dot.com share go? Had the market come to its senses yet? He lodged his reports on radio, TV and the Web. While he reflected the mood of the moment, readers felt the weight of BBC tradition restraining the hysteria seen in other journalists. Now the frenzy of paper wealth has calmed, the business world has settled into a similar mix of traditional and new media. Cellan-Jones has written the histories of the big names of the frenzy and the free-fall of the dot.com market. The rise of the Internet fashion and the IPO fall is reported with similar style and balance. The offices in Clerkenwell, the Home House club, lastminute.com, QXL Freeserve, clickmango.com, First Tuesday and their backers are the London landmarks on his map. The parallels with Silicon Valley and the US.com revolution are drawn gently. The stars, financiers, investors and market experts who contributed to the heady days are portrayed as they seemed then and as they look with hindsight. History did repeat itself with an new industrial revolution. The old market learnt new tricks. The new market collapsed. Businesses expect to move faster now. 'The Internet changes everything', was the surfer's cry. It was not the change they expected. (Kirkus UK) --This text refers to an out of print or unavailable edition of this title.
Management Today
Absorbing...a painstaking exhumation of the stock market's latest bout of irrational exuberance. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
In 1991, Tim Berners-Lee published software that caused the World Wide Web to be a reality. In 1993, business started to realise that this could be useful. In 1994 the first Internet caf? was founded. In 1995 Microsoft acknowledged the Internet's potential. The three years leading up to the last of the millennium parties also saw a flurry of flotations of Internet businesses. Could any school kid get rich with an idea, a venture capitalist's term sheet and a cash flow plan that burnt money? This is the history that shows how few survived the market's realization that over-optimism was not a substitute for real revenue. As the bubble burst, a diversity of small investors discovered what the venture capitalists knew in their hearts: profits give a better return than potential. During those years, many on the edge of the Internet movement waited on the latest copy from Rory Cellan-Jones of the BBC's business staff. What was this net thing? How high would the latest dot.com share go? Had the market come to its senses yet? He lodged his reports on radio, TV and the Web. While he reflected the mood of the moment, readers felt the weight of BBC tradition restraining the hysteria seen in other journalists. Now the frenzy of paper wealth has calmed, the business world has settled into a similar mix of traditional and new media. Cellan-Jones has written the histories of the big names of the frenzy and the free-fall of the dot.com market. The rise of the Internet fashion and the IPO fall is reported with similar style and balance. The offices in Clerkenwell, the Home House club, lastminute.com, QXL Freeserve, clickmango.com, First Tuesday and their backers are the London landmarks on his map. The parallels with Silicon Valley and the US.com revolution are drawn gently. The stars, financiers, investors and market experts who contributed to the heady days are portrayed as they seemed then and as they look with hindsight. History did repeat itself with an new industrial revolution. The old market learnt new tricks. The new market collapsed. Businesses expect to move faster now. 'The Internet changes everything', was the surfer's cry. It was not the change they expected. (Kirkus UK) --This text refers to an out of print or unavailable edition of this title.
Management Today
Absorbing...a painstaking exhumation of the stock market's latest bout of irrational exuberance. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
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