Book Description
In the 1950s, as the cinema faced up to the challenge of television, studio executives desperately sought new ways of retaining the mass audience which they had created. Among the answers they found were Cinemascope, 3-D, the sex symbol, in the form of Marilyn Monroe and Brigitte Bardot, and the popular icon in the shape of Elvis Presley and James Dean.
These innovations were of course reflected in the film posters of the period - cleavages, provocative taglines and promises of novelty burgeoned on the advertising hoardings. Kitsch was king and the concept of political incorrectness still lay far in the future.
But the 1950s was also the decade of much fine and innovative film-making, which reflected the preoccupations of the period. This was the decade that saw the launch of the French 'new wave' and the advent of the method actor, as well as the birth of the beat generation, the alarming new phenomenon of the juvenile delinquent and, of course, the ever present threat of the Red Menace.
For those who formed part of cinema audiences in the 1950s, this book will trigger a host of memories; those too young to remember will find their eyes opened to a time when the movies that today fill up the TV schedules after midnight were the stuff of headlines.
Tony Nourmand is the owner of the Reel Gallery from whose collection all the images in this book are taken. Graham Marsh is a graphic designer whose collaborations with Tony Nourmand include the companions to this volume, Film Posters of the 1960s and Film Posters of the 1970s, as well as Hitchcock Poster Art.
Synopsis
For those who formed part of 50s cinema audiences, this book will trigger a host of memories; those too young to remember will find their eyes opened to a time when the movies that today fill up the TV schedules after midnight were stuff of headlines.