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Food Wars: The Battle for Mouths, Minds and Markets
 
 

Food Wars: The Battle for Mouths, Minds and Markets (Paperback)

by Tim Lang (Author), Michael Heasman (Author)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £19.99
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Food Wars: The Battle for Mouths, Minds and Markets + The Atlas of Food (Second Edition): Who Eats What, Where and Why (The Earthscan Atlas Series) + Food Politics: How the Food Industry Influences Nutrition and Health (California Studies in Food & Culture)
Price For All Three: £42.68

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Product details

  • Paperback: 224 pages
  • Publisher: Earthscan Ltd; illustrated edition edition (3 Aug 2004)
  • Language English
  • ISBN-10: 1853837024
  • ISBN-13: 978-1853837029
  • Product Dimensions: 21.2 x 13.8 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 33,869 in Books (See Bestsellers in Books)

    Popular in these categories:

    #2 in  Books > Business, Finance & Law > Sales & Marketing > International
    #3 in  Books > Science & Nature > Earth Sciences & Geography > Geography > Economic
    #3 in  Books > Society, Politics & Philosophy > Social Sciences > Human Geography > Economic Geography
  • See Complete Table of Contents

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Product Description

Review
Lang and Heaseman's book 'offers a panorama' of the modern-day, global food industry to impress on policy makers, decision-makers in the industry, and the public that there are alternatives to the current practices which deliver much unhealthy food and at times leave food shortages in places. At the core of their recommended alternatives is a 'new conception of health...linking human and ecological health.' A professor and researcher respectively at London's City University, Lang and Heasman have a comprehensive grasp of the structure and workings of the food industry that goes beyond the perspectives and policies of any particular government or region. With this impressive grasp, they are able to propose workable alternatives to problems such as obesity, diabetes, and starvation caused mainly by shortsighted practices and ends of major institutions in the food industry."-The Midwest Book Review

DEREK COOPER, founder presenter of the BBC's Food Programme
Food Wars is a heartening book which calls for a radical change in
the way the world feeds itself.

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11 of 14 people found the following review helpful:
5.0 out of 5 stars A terrific account, 14 Jun 2005
By A Customer
This book will change the way you view your breakfast cereal for ever! Never again will you chew your morning banana without questioning whether your really should have poured sugary yoghurt all over it! Seriously, this is a very useful account of the major fault-lines in contemporary food and health thinking. The absurdities of the food supply chain are laid bare. Food wars proposes that two emerging paradigms are now competing for which is to replace the mid-20th century paradigm that argued that public health and well-being would automatically follow from increasing food production.
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