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Marketing Ideas for the Small Business (Paperback)

by P.W. Sterrett (Author), P.F. Sterrett (Author)

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Product details

Paperback: 180 pages
Publisher: Management Books 2000 Ltd; 2Rev Ed edition (21 Mar 2001)
Language English
ISBN-10: 1852523662
ISBN-13: 978-1852523664
Product Dimensions: 20.8 x 14.6 x 1.2 cm
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Amazon.co.uk Sales Rank: 1,281,532 in Books (See Bestsellers in Books)

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Product Description

Synopsis
This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and their products. As well as practical advice, the book contains 50 ideas for cheap and effective business promotions from consumer competitions to Internet word-of-mouth. Areas covered include: doing it yourself - the advantages of promotional enterprise; laying the groundwork - questionnaires, advertising and preparation; case histories - the petrol station and the public house; and 50 specific ideas for low-cost promotions.

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