Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
21 used & new from £3.86
Have one to sell? Sell yours here
 
   
Sales on a Beermat
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Sales on a Beermat (Paperback)

by Mike Southon (Author), Chris West (Author)
5.0 out of 5 stars See all reviews (12 customer reviews)
RRP: £8.99
Price: £6.74 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.25 (25%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, July 21? Choose Express delivery at checkout. See Details
18 new from £3.86 3 used from £3.89
Other Editions: RRP: Our Price: Other Offers:
Paperback 10 used & new from £3.74

Frequently Bought Together

Sales on a Beermat + Marketing on a Beermat + Finance on a Beermat
Price For All Three: £20.47

Show availability and shipping details

Customers Who Bought This Item Also Bought

Marketing on a Beermat

Marketing on a Beermat

by Chris West
5.0 out of 5 stars (2)  £6.74
Finance on a Beermat

Finance on a Beermat

by Chris West
4.5 out of 5 stars (4)  £6.99
The Beermat Entrepreneur: Turn Your Good Idea into a Great Business

The Beermat Entrepreneur: Turn Your Good Idea into a Great Business

by Mike Southon
4.2 out of 5 stars (9) 
The Beermat Entrepreneur: Turn Your Good Idea into a Great Business

The Beermat Entrepreneur: Turn Your Good Idea into a Great Business

by Mike Southon
£8.44
E-myth Revisited

E-myth Revisited

by Michael E. Gerber
4.6 out of 5 stars (40)  £7.14
› Explore similar items

Product details

  • Paperback: 160 pages
  • Publisher: Random House Business Books (7 Aug 2008)
  • Language English
  • ISBN-10: 1847940064
  • ISBN-13: 978-1847940063
  • Product Dimensions: 19.6 x 12.4 x 1.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (12 customer reviews)
  • Amazon.co.uk Sales Rank: 99,161 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Promotional Beer Mats
   www.zyan.co.uk/beer_mats    10,000 Full colour mats only £499 Delivered in 1 week 
Beermats - Special Offer
   www.TheKatzGroup.com/BeerMat    50,000 Printed Beermats, Only £999! Market Leading Beer Mat Printers 
1000 Beer Mats for £95
   www.thirstys.co.uk/beermats    Individually designed and printed beermats. Genuine pulp beermats. 
  
 

Product Description

Esquire, 1 September 2008
'aimed at dilligent small business start-ups ... full of useful maxims'


Product Description
Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. "Sales on a Beermat", by the team that bought you "The Boardroom Entrepreneur", is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. "Sales on a Beermat" is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.

See all Product Description

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
(6)
(6)
(2)
(2)
(2)
(2)
(2)
(2)
(2)
(3)
(3)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Sales on a Beermat
86% buy the item featured on this page:
Sales on a Beermat 5.0 out of 5 stars (12)
£6.74
The Beermat Entrepreneur: Turn Your Good Idea into a Great Business
5% buy
The Beermat Entrepreneur: Turn Your Good Idea into a Great Business
£8.44
Marketing on a Beermat
4% buy
Marketing on a Beermat 5.0 out of 5 stars (2)
£6.74
Finance on a Beermat
3% buy
Finance on a Beermat 4.5 out of 5 stars (4)
£6.99
Explore similar items
 

Customer Reviews

12 Reviews
5 star:
 (12)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (12 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
7 of 7 people found the following review helpful:
5.0 out of 5 stars Simple..simple...simple. The best concepts always are., 14 Sep 2005
By A Customer
This review is from: Sales on A Beermat (Paperback)
I used this book as I've had to adopt a more business development roll in my business. This is not something I naturally recognise as a key skill in me so how do I go about it? There are lots of information sources out there and lots of models to choose from but none of them framed the sales process as concisely as 'Sales on a Beermat'. Its concepts are straight forward and annoyingly 'Ohhh yeahhh!' obvious when you think about it.

It also provides a good description of the types (Psychologically) of sales people there are and which are suited to different types of business. So when I'm in a position to recruit for the position I'll be able to draw up a profile for the type of sales manager I want.

Being pocket size it's easy to have on my desk and is great as a flick through book. Stop at any page and you'll find something you can use straight away. I particularly liked the sections on the ways to structure e-mail communication as a way of introducing my company instead of cold calling, Priceless.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
10 of 11 people found the following review helpful:
5.0 out of 5 stars Sales for the non-salespwrson..., 5 Sep 2005
This review is from: Sales on A Beermat (Paperback)
If, like me, the thought of sales brings you out in a cold sweat, this is the book for you. Humorously written, it is a step-by-step guide to selling the "Beermat way" and is unlike most business books that I have ever read in that (a) I wasn't bored and (b) I have actually passed it on to other people to read.
There are so many valuable lessons contained within the book that I actually started using sticky index tabs to remind me of the bits that were most relevant to me and which I will refer to again and again - I have just counted and there are 37 tabs jutting from the side of this book. If someone can point me in the direction of another title that offers that many valuable reference points, I'd like to hear from them.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
4 of 4 people found the following review helpful:
5.0 out of 5 stars Compulsory reading for every new business, 12 Sep 2005
By Steve Procter, iTAGG.com (London United Kingdom) - See all my reviews
This review is from: Sales on A Beermat (Paperback)
One of the few books I have ever read cover to cover in one sitting - and the others have only ever been fiction. There is a complete lack of management garble and it is clear that the author is writing from experience. The ideas are so straightforward that it is actually possible to see how to put them into action and make them work, rather than complex theories that have never got beyond a classroom. Sales on a Beermat should be made compulsory reading for every new business - and for ALL the staff.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Great for technical or complex sales
This is a book I definitely recommend for anyone new to sales or just looking to sharpen their sales toolkit. Read more
Published on 22 Aug 2006 by W. Reilly

5.0 out of 5 stars Kickstart your sales
Mike & Chris will guide through you how to win new clients and business.

Make sure you read and implement the Magic Email for making appointments.

Pure Gold!

Published on 8 Oct 2005 by Roderick Sloane

5.0 out of 5 stars Sales on a Beermat
I've just finished Sales on a Beermat and it's the kind of book whose message and principles you want to put into practise immediately. Read more
Published on 3 Oct 2005 by Jack

5.0 out of 5 stars Why wasn't this written 5 years ago ?
15 years ago when I had my own widget manufacturing business, I needed to read the Beermat Entrepreneur. Read more
Published on 21 Sep 2005 by Tom Evans

5.0 out of 5 stars Sales - From the beermat
Every business knows that sales are important - without customers you don't have a business.

Mike knows how to help you to get more and better sales. Read more

Published on 5 Sep 2005 by Mr. William Buist

5.0 out of 5 stars Sold
This book reads more like a friendly conversation than a textbook, and just like a conversation with your mate down the pub, it cuts through the waffle and straight to the point... Read more
Published on 5 Sep 2005 by Russell King

5.0 out of 5 stars One of the most simple but effective guides for Sales people
I have read a plethora of sales books over the last 20 years many excellent many not so. Mike's latest gem is firmly in the first category. Read more
Published on 4 Sep 2005 by tazza2727

5.0 out of 5 stars Just right...
This is a straight forward and hugely practical book. Quick and fun to read you'll be going back to it again and again saying "it can't be that easy surely". Read more
Published on 4 Sep 2005 by Paul Belcher

5.0 out of 5 stars Mike Southon knows his onions
The thing I like about Mike is that he eats his own dogfood he doesn't simply write about it and preach it, he lives it day in and day out. Read more
Published on 25 Aug 2005 by Mr. Thomas Power

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Fun for Everyone

Christmas Gifts
Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

  

Beauty without the Beast

Olay Regenerist Daily 3 Point Treatment Cream
From au naturel to party glam, we have all the best names in cosmetics and skincare.

›Discover Beauty at Amazon.co.uk

  

We've Got Converse

Converse
Stock up on your favourite styles with great deals on Converse shoes.

›Shop Converse

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates