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Review
`Read this book for pleasure, and indirectly - obliquely - you will gain invaluable insights into how successful decisions are made.' -- Mervyn King, Governor of the Bank of England
`An ingenious riff about unintended consequences ... Kay has long been our wittiest and most perceptive interpreter of economic theory.' --Stephen Bayley, architecture and design critic for The Observer
`A very timely and clever book' --Anthony Seldon
'Kay is persuasive, rigorous, creative and wise. Brilliant.'
--Tim Harford, author of "The Undercover Economist" and "The Logic of Life"
'Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book.'
--Nassim N Taleb, author of The Black Swan
`John Kay builds on a great philosophical tradition - stretching back through Charles Darwin and Adam Smith ... A great book.'
--Matt Ridley, author Genome and Nature Via Nurture
'An elegant new book...Kay applies his insight to art, politics, sport and family life' --Heather Stewart, Observer
`Obliquity is a characteristic John Kay production. It is a pleasure to read' --Howard Davies, Financial Times
`Fascinating' --Richard Lambert, Director-General of the CBI
'How rare it is for an academic economist to write with such clarity, intelligence and courage.' --Liam Halligan, Spectator Business
'One of our cleverest thinkers.' --Diana Coyle, Independent
'This is a fascinating book that challenges all sorts of assumptions.' --British Airways Business Life
`An ingenious riff about unintended consequences ... Kay has long been our wittiest and most perceptive interpreter of economic theory.' --Stephen Bayley, architecture and design critic for The Observer
`A very timely and clever book' --Anthony Seldon
'Kay is persuasive, rigorous, creative and wise. Brilliant.'
--Tim Harford, author of "The Undercover Economist" and "The Logic of Life"
'Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book.'
--Nassim N Taleb, author of The Black Swan
`John Kay builds on a great philosophical tradition - stretching back through Charles Darwin and Adam Smith ... A great book.'
--Matt Ridley, author Genome and Nature Via Nurture
'An elegant new book...Kay applies his insight to art, politics, sport and family life' --Heather Stewart, Observer
`Obliquity is a characteristic John Kay production. It is a pleasure to read' --Howard Davies, Financial Times
`Fascinating' --Richard Lambert, Director-General of the CBI
'How rare it is for an academic economist to write with such clarity, intelligence and courage.' --Liam Halligan, Spectator Business
'One of our cleverest thinkers.' --Diana Coyle, Independent
'This is a fascinating book that challenges all sorts of assumptions.' --British Airways Business Life
Book Description
An original, widely-applicable concept from one of the world's foremost economists. Obliquity will be The Tipping Point for the new decade
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