Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
37 used & new from £11.17
Have one to sell? Sell yours here
 
   
Tell a Friend
The Rise of Brands
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.
The Rise of Brands (Paperback)
by Liz Moor (Author)
5.0 out of 5 stars  (1 customer review)
RRP: £16.99
Price: £16.14 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £0.85 (5%)
Availability: In stock. Dispatched from and sold by Amazon.co.uk.

Only 5 left in stock--order soon (more on the way).

Want guaranteed delivery by 1pm Tuesday, July 8? Choose Express delivery at checkout. See Details

37 used & new available from £11.17
Other Editions: RRP: Our Price: Other Offers:
Hardcover £55.00 £52.25 11 used & new from £51.93
 
   
Product details
  • Paperback: 192 pages
  • Publisher: Berg Publishers (31 Oct 2007)
  • Language English
  • ISBN-10: 1845203844
  • ISBN-13: 978-1845203849
  • Product Dimensions: 23 x 15.4 x 1.2 cm
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 217,511 in Books (See Bestsellers in Books)

    Popular in this category:

    #35 in  Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Advertising

    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  All Editions

    •  Would you like to update product info or give feedback on images?
Customers Viewing This Page May Be Interested in These Sponsored Links (What is this?)
Types Of Rice
www.Ask.com    Get Types Of Rice Search for Types Of Rice 
Product Description
Synopsis
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, "The Rise of Brands" analyses exactly how brands develop and operate in contemporary society.

Tag this product

 ( What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
Search Products Tagged with
 
 

Customer Reviews

1 Review
5 star: 100%  (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
 
 
 
Share your thoughts with other customers:
Write an online review
Most Helpful Customer Reviews

 
5.0 out of 5 stars Is the devil that black?, 17 Jun 2008
Brands are everywhere - not only products and companies get branded, but also non-for-profits, cities, countries, people and places. The hysterical consumer fight for the world pure of brands is being replaced with cold blooded review over a portfolio of the enemy. Is the devil that black?

At long last a well-written and lively guide to brands and branding appears. A book is an absolute must if you're looking for an honest story among over 230 thousand `brand' search results on Amazon. The author takes you round the best knowledge on branding accumulated during past years and gives voice to some of those in the industry. Moor traces the development of branding within time and makes no attempt to formulate a precise recipe for a successful brand. To the contrary, the author shows a path to develop your own independent perception of the phenomenon.

Pictures arrest your attention, text will aide your existence among brands no-end. For something academic and exciting on branding, look no further.

Comment Comment |