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13 of 13 people found the following review helpful:
Wikinomics - how mass collaboration changes everything, 27 May 2007
one to read quickly, a chapter at a time, like Digital Economy an excellent review of where technology is at, and where it is taking us. Focussed on the impact of Web 2.0 type innovations like wiki, and user input, it argues for a new way of working that is collaborative and ideas driven. Written to the standard of a good Wired or Economist article, well researched and well written. For many people, they are increasingly becoming a modular unit, in a flexible workforce, that uses their ideas and input, their problem solving, but often fails to recognise and reward the contributions that are hard to measure. This is a work environment that requires different behaviours, flexibility and innovation, but self sufficiency too. If the West is to remain more successful than competitors, it needs to be smarter than traditional hierarchical structures.
On the debit side, it has been printed on pretty shabby paper, and it has a couple of typos. Although insightful and thoughtful, I'm not sure that it contributes anything terribly new, that most readers would not have more or less figured out themselves. It also fails to clarify where new approaches are likely to work, and where they are unlikely to work. A more technologically empowered and ideas orientated organisation is essential in some sectors, less so in others. A better understanding of the variables, would make for a more rounded understanding. Cheap computing, and connectivity makes it possible. From a personal point of view, I would be intrigued to see how these approaches could be incorporated into government.
Random Quote
"The bottom line is this: The immutable, standalone Web site is dead. Say hello to the Web that increasingly looks like a library full of chatty components that interact and talk to one another. Increasingly, poeple are engineering software, databases, and Web sites so that they not only meet private objectives, but so that they can be used in ways the originators did not know or intend. this makes it very easy to build new Web services out of these exisitng components by mashing them together in fresh combinations."
p38
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24 of 25 people found the following review helpful:
Large look at the collaborative online world, 23 Feb 2007
Don Tapscott and Anthony D. Williams have written an intriguing, necessary and, in some ways, groundbreaking book, which we recommend to everyone...with some caveats. The authors examine the possibilities of mass collaboration, open-source software and evolutionary business practices. They integrate examples from the arts ("mashups"), scholarship (Wikipedia) and even heavy industry (gold mining) to argue that new forces are reshaping human societies. Some of their examples will be familiar, but others will surprise and educate you. However, the authors are so deeply part of the world they discuss that they may inflate it at times - for instance, making the actions of a few enthusiasts sound as if they already have transformed the Internet - and they sometimes fail to provide definitions or supporting data. Is the "blogosphere," for example, really making members of the younger generation into more critical thinkers? Tapscott and Williams repeatedly dismiss criticisms of their claims or positions without answering them. The result is that the book reads at times like a guidebook, at times like a manifesto and at times like a cheerleading effort for the world the authors desire. It reads, in short, like the Wikipedia they so admire: a valuable, exciting experiment that still contains a few flaws.
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