by Mark McCormack
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by Kenneth L. Shropshire
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by Mark H. McCormack
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by Sir Richard Branson
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by James Borg
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Synopsis
A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in professional sport today. And human greed - which can lead to conflicts of interest...So "How to be a Sports Agent" is a practical and down-to-earth book that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent.It includes: an analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client; the regulation of agents in various sports, and how to comply; the difference between a good agent and a bad agent; creation of playing contracts, particularly in regard to soccer, cricket and rugby and covers the most common pitfalls; marketing, merchandising, licensing and sponsorship deals; how to negotiate them and how to draft them; the art of negotiation, and the balance between on and off pitch activities; the role of the lawyer as agent and adviser; and keeping the clients happy, getting new clients and keeping the clients happy when you have new clients.
A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in professional sport today. And human greed - which can lead to conflicts of interest...So "How to be a Sports Agent" is a practical and down-to-earth book that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent.It includes: an analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client; the regulation of agents in various sports, and how to comply; the difference between a good agent and a bad agent; creation of playing contracts, particularly in regard to soccer, cricket and rugby and covers the most common pitfalls; marketing, merchandising, licensing and sponsorship deals; how to negotiate them and how to draft them; the art of negotiation, and the balance between on and off pitch activities; the role of the lawyer as agent and adviser; and keeping the clients happy, getting new clients and keeping the clients happy when you have new clients.
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