Book Description
Digital technology gives television viewers far greater choice and control. It also enables broadcasters to charge them for the programmes they choose to watch.
At the moment the two powerful monopoly players of British broadcasting operate by charging viewers for programmes they dont watch. All television owners have to pay the BBCs compulsory licence fee and Sky subscribers have to pay for bundles of channels they often do not want in order to access the premium channels they do.
Barry Cox, the Governments digital television adviser, believes that new technology will expose fundamental contradictions in the BBCs status and force Ofcom to act over Skys stranglehold on the pay TV market.
"We are spending billions of pounds as individual consumers on material for our TV screens but much of this material originates outside the UK. The historically successful British programme production industry has been, and largely remains, cut-off from dealing directly with the people who watch or use its products."
While Cox recognises that the licence fee should continue for now, he believes the BBC and government should start to pave the way for a new kind of public service broadcaster, which maintains its production base but is funded by voluntary subscription rather than compulsory tax.
One radical vision for the BBC is to become an open source organisation, following through the logic of the announcement by its director-general, Greg Dyke, that it will put its programme archive online.