Behind the Scenes in Advertising,Mark III: More Bull More (Paperback)

Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

"If the essence of great advertising is to take a good idea and express it simply and persuasively, and in so doing to entertain, then this book is it! Thank you Jeremy."
Niall FitzGerald KBE, Chairman, Unilever plc

Behind the Scenes in Advertising offers thoughts and speculations about the nature of advertising, brands and marketing, what they do and how they work, as well as the day-to-day life of an advertising agency and what a life in the trade has taught about the world beyond it. Scattered between the main sections are essays of a more autobiographical nature, recounting the author’s experiences in the ad business – from his early career as a copywriter, to becoming chairman of JWT London and most recently a director of WPP Group plc.

"There is nobody that I have come across who understands our business better than Jeremy or who can communicate important thoughts about our business in such a witty and effective way. He is also the best writer I have come across."
Sir Martin Sorrell, WPP Group

Anyone familiar with Jeremy Bullmore’s work will know he is one of the few writers who can make you laugh and think at the same time. Entertaining, droll and profound, the updated Behind the Scenes in Advertising will both delight and instruct all those involved with the world of advertising and marketing.

About the Author
Jeremy Bullmore was born in 1929. He went from Harrow to National Service to Oxford where he spent two years not reading English. His first job was as a trainee copywriter at J Walter Thompson, becoming copywriter, producer, creative head, head of television and chairman. He was a member of the JWT worldwide board and chairman of the Advertising Association. Since retiring from JWT in 1987, Jeremy has been a non-executive director of the Guardian Media Group plc and WPP Group plc. He has been an occasional to the Liberal Democrats and was awarded a CBE in 1989. Jeremy continues to write and speak regularly about advertising and marketing. --This text refers to the Hardcover edition.

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