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Brands & Advertising: how advertising effectiveness influences brand equity (Paperback)
by Franzen Giep (Editor)

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Product details

Paperback: 400 pages
Publisher: Admap Publications (Jun 1999)
Language English
ISBN-10: 1841160423
ISBN-13: 978-1841160429
Product Dimensions: 24.1 x 16.5 x 2.3 cm
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Amazon.co.uk Sales Rank: 927,077 in Books (See Bestsellers in Books)

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