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Bottled for Business: The Less Gassy Guide to Entrepreneurship
 
 

Bottled for Business: The Less Gassy Guide to Entrepreneurship (Paperback)

by Karan Bilimoria (Author)
3.5 out of 5 stars See all reviews (4 customer reviews)
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Product details

  • Paperback: 192 pages
  • Publisher: Capstone (26 Jan 2007)
  • Language English
  • ISBN-10: 1841127264
  • ISBN-13: 978-1841127262
  • Product Dimensions: 22.8 x 15.2 x 1.8 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 147,791 in Books (See Bestsellers in Books)

    Popular in this category:

    #56 in  Books > Science & Nature > Food & Farming > Food Science
  • See Complete Table of Contents

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Product Description

Review
"... part biography, part business masterclass, and the Cobra founder divulges an array of useful advice in a simple way." (Daily Telegraph, February 2007)


"Business tips from Lord B are dispersed within a biography" (Financial Times, February 2007)

"a very informative and refreshing book, if Carlsberg made a book, it wouldn′t be as good as this one. (Beat Magazine, February 2007)

"As well as telling the stories behind Bilimoria and Cobra, the book offers business tips and interviews with key players at Cobra.” (Off Licence News, February 2007)

"Like Cobra  itself, the book is refreshing, easily digestible, and won′t leave you feeling bloated as many entrepreneurial books ..." ( City AM, 1ST March 07)

business master class called Bottled for Business" ( The Telegraph , February 2007)

"...advice for prospective business owners in (Bilimoria) own enthusiastic style".( Smallbusiness.co.uk, February 2007)

"Bilimoria′s guide to help aspiring entrepreneurs make it in the branded world reads like a dream…engaging to the very end…" ( Start your business magazine, February 2007′

"The success of the brand and the lessons learned from it are the main thrust of an informative book.... " ( the Guardian, 23 February 2007)

"the book will help anyone interested in taking a good idea and turning it into a successful business." ( Redhotcurry.com)

"Like Cobra Beer itself, the book is refreshing, easily digestible, and won′t leave you feeling bloated as many entrepreneurial text–books out there might..." (City Am, 1st March 2007)

"In his new book, Bottled for Business, which chronicles the Cobra story, Bilimoria predicts that by 2014, his beer will be a billion–dollar brand." (Director, March 2007)

"Bottled for Business tells the story of entrepreneur Karan Bilimoria, founder of Cobra Beer, and how he made Cobra one of the fastest growing beer brands in the UK and a successful global business in just 15 years." ( The Grocer, 3rd March 2007)

“It is honest about incipient mistakes and is imaginatively designed, with plenty of ‘top tips’…”  (Professional Manager, May 2007)

“Every bit as good as the beer itself” (Sir Richard Branson) (Tandoori Magazine, March 2007)

‘If you read Bilimoria’s book – and you should – you can’t help but be struck by the influence of his father.’ (Edge Magazine, May 2007)

"…Karan shares his inspiring story of building an award–winning consumer brand from scratch." (First Voice, June/July 2007)
 

Review
"... part biography, part business masterclass, and the Cobra founder divulges an array of useful advice in a simple way." (Daily Telegraph, February 2007)

"Business tips from Lord B are dispersed within a biography" (Financial Times, February 2007)

“a very informative and refreshing book, if Carlsberg made a book, it wouldn’t be as good as this one.” (Beat Magazine, February 2007)

"As well as telling the stories behind Bilimoria and Cobra, the book offers business tips and interviews with key players at Cobra.” (Off Licence News, February 2007)

"...Lord Bilimoria has put his secrets of success in an autobiography–cum–business master class called Bottled for Business"  ( The Telegraph, February 2007)

“…advice for prospective business owners in (Bilimoria’s) own enthusiastic style.” ( Smallbusiness.co.uk, February 2007)

"Bilimoria′s guide to help aspiring entrepreneurs make it in the branded world reads like a dream…engaging to the very end…" ( Start your business magazine, February 2007′

"The success of the brand and the lessons learned from it are the main thrust of an informative book.... " ( the Guardian, 23 February 2007)

"the book will help anyone interested in taking a good idea and turning it into a successful business." ( Redhotcurry.com)

"Like Cobra  itself, the book is refreshing, easily digestible, and won′t leave you feeling bloated as many entrepreneurial books ..." ( City AM, 1ST March 07)

"In his book, which chronicles the Cobra story, Bilimoria predicts by 2014, his beer will be a billion–dollar brand." (Director, March 2007)

"  the story of  Karan Bilimoria,  and how he made Cobra one of the fastest growing beer brands in the UK" (The Grocer, 3rd March 2007)

“It is honest about incipient mistakes and is imaginatively designed, with plenty of ‘top tips’…”  (Professional Manager, May 2007)

“Every bit as good as the beer itself” (Sir Richard Branson) (Tandoori Magazine, March 2007)

‘If you read Bilimoria’s book – and you should – you can’t help but be struck by the influence of his father.’ (Edge Magazine, May 2007)

"…Karan shares his inspiring story of building an award–winning consumer brand from scratch." (First Voice, June/July 2007)

See all Product Description


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Bottled for Business: The Less Gassy Guide to Entrepreneurship
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Customer Reviews

4 Reviews
5 star:
 (1)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
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Average Customer Review
3.5 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
4.0 out of 5 stars Essential reading for aspiring entrepreneurs!, 21 Feb 2007
By Ben Richmond (London, UK) - See all my reviews
Bottled for Business is slightly unusual in that it is part biography and part business guide. However, don't let this put you off as the format works well, with the anecdotes providing great insight into Cobra Beer, one of THE business success stories of the last few decades.

Having studied business at university I had already come across Karan Bilimoria and knew a little about how he started Cobra from scratch. However, the book obviously covers the story in greater detail, which is good news as it's a genuinely remarkable and inspiring story. Mix into this lots of great business advice - on everything from branding and marketing to raising finance - and you have a thoroughly readable and useful book.

I would highly recommend it to anyone who has aspirations of starting their own business and to anyone who is already running a business!
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Less gas, more class, 20 Feb 2007
By London Reviewer (London United Kingdom) - See all my reviews
I bought this book because it's about a company that I actually quite like and wanted to know more about. A lot of other business books just give you the author's opinions, while others are just corporate histories, and what's nice about this book is that it gives you all of that at once. You get the story of Cobra from the beginning, along with everything that Karan Bilimoria learned along the way. Although I bought it mostly for the corporate history side, there are also a lot of lessons on sales, marketing and financing a business. The style is light and accessible, and the book doesn't suffer from trying to cram too much in. I think it would be a good book for business students and young businesspeople, or just anyone who wants to know a bit more about a cool young company.
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2 of 2 people found the following review helpful:
1.0 out of 5 stars Advice from a business failure, 23 Jun 2009
A Kid's Review
Lord Bilimoria tells a good story and puts on a good public image. However his business has never made a profit in 20 years and went into a pre packed administration owing £75m. This book therefore provides advice on how to be a legal corporate crook, never own anything apart from the brand and live the high life off other people's money.

I don't think you'll see this chap on the BBC as a role model ever again.
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4.0 out of 5 stars Genuinely less gassy guide to entrepreneurship
I must be one of the first buyers of this book - ordered it as soon as it appeared on amazon! I have come to admire this genuine, modest and down to earth Lord - Karan Bilimoria... Read more
Published on 5 Jun 2007 by Niranjan Waghmare

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