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Authentic Business: How to Create and Run Your Perfect Business (Paperback)

by Neil Crofts (Author) "Purpose beyond profit is the key to success for authentic businesses ..." (more)

3.0 out of 5 stars See all reviews (2 customer reviews)

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This item: Authentic Business: How to Create and Run Your Perfect Business by Neil Crofts
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Authentic: How to Make a Living by Being Yourself by Neil Crofts
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Change Activist: Make Big Things Happen Fast (Second Edition) by Carmel McConnell
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Product details

Paperback: 176 pages
Publisher: Capstone (21 Jan 2005)
Language English
ISBN-10: 1841126497
ISBN-13: 978-1841126494
Product Dimensions: 22.9 x 15.5 x 1.8 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 186,554 in Books (See Bestsellers in Books)

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Product Description

Review
"...one of the easiest business reference books that I have had the pleasure of reading...I highly recommend this book..." (Business Advisor, No 25, Autumn 2005)

Product Description
∗ Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning.
∗ Takes you step by step, through the ′why?′ and ′how?′ of starting and running your own business.
∗ Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines.
∗ Taps into a huge, hungry market for good quality business start–up books.

See all Product Description

Inside This Book (Learn More)

First Sentence
Purpose beyond profit is the key to success for authentic businesses. Read the first page

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Concordance

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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	68% buy the item featured on this page: Authentic Business: How to Create and Run Your Perfect Business 3.0 out of 5 stars (2) �8.83
	32% buy Authentic: How to Make a Living by Being Yourself 3.8 out of 5 stars (11) �8.44

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Customer Reviews

2 Reviews

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4 star:		(1)
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Average Customer Review

3.0 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

4.0 out of 5 stars Crofts Craft, 28 Feb 2005

By A Customer

This is a book for thinkers, rather than doers. That's not a problem if you enjoy a good and challenging read. If you're looking for step-by-step pointers on how to create and run your perfect business, prepare for disappointment. The book's subtitle isn't quite as authentic as it might be; it's more of a "why to" than a "how to".

Will this book inspire you to get on with launching your authentic business? Maybe, though I suspect most readers have taken that first step of thinking there has to be something fairer, better, more ethical and less oppressive out there. Will this book make you think more clearly and definitively about launching your authetic business? Yes, absolutely.

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2.0 out of 5 stars A one chapter book, 17 May 2009

By	Julian Dodson "Catalyst for change" (Berkshire, England) - See all my reviews (REAL NAME)

This is another business book based on a great idea, that only needs one chapter to explain that idea. The remainder of the book adds nothing new.

If the idea doesn't justify a whole book - please just sell me a chapter.

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