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The Way of the Dog: The Art of Making Success Inevitable
 
 

The Way of the Dog: The Art of Making Success Inevitable (Paperback)

by Geoff Burch (Author) "AS HE TRUDGED THROUGH THE RAIN with his case of samples, Derek Stubbins knew that he wasn't a failure ..." (more)
5.0 out of 5 stars  See all reviews (4 customer reviews)
RRP: £9.99
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Product details

  • Paperback: 170 pages
  • Publisher: Capstone (29 Mar 2005)
  • Language English
  • ISBN-10: 1841125768
  • ISBN-13: 978-1841125763
  • Product Dimensions: 19.8 x 12.6 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 244,779 in Books (See Bestsellers in Books)

    Popular in this category:

    #100 in  Books > Business, Finance & Law > Management > Management Skills > Inspiration
  • See Complete Table of Contents

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Product Description

Review

"gives the reader useful tips about what to do with your life "(Daily Telegraph, April 16th 2005)

"Humourous, uplifting and full of sensible information, this book takes a sideways look at finding out what you want to do with your life and how to do it" (www.allthatwomenwant.co.uk – May 2005)

"will entertain, be thought–provoking and encourage us to stand back and look at life from a different angle" (News Letter Northern Ireland, May 31 2005)

"this delightful little book works on two levels" (Oxford Times, 27 May 05)

“…offbeat but very readable…a lesson in dogged determination…” (Business Life. July / August 2005)



Review

“…gives the reader useful tips about what to do with your life…” (Daily Telegraph, April 16th 2005)

“Humourous, uplifting and full of sensible information, this book takes a sideways look at finding out what you want to do with your life and how to do it” (www.allthatwomenwant.co.uk – May 2005)

“…this delightful little book works on two levels…” (Oxford Times, 27th May 05)

“…will entertain, be thought–provoking and encourage us to stand back and look at life from a different angle…” (News Letter Northern Ireland, May 31st 2005)

“…offbeat but very readable…a lesson in dogged determination…” (Business Life. July / August 2005)


Inside This Book (Learn More)
First Sentence
AS HE TRUDGED THROUGH THE RAIN with his case of samples, Derek Stubbins knew that he wasn't a failure. Read the first page
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4 Reviews
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Average Customer Review
5.0 out of 5 stars (4 customer reviews)
 
 
 
 
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9 of 10 people found the following review helpful:
5.0 out of 5 stars Another corker!, 4 April 2005
Have several of Geoff's other works (two are in my top five favourite business books); this is just as helpful, but in a different way. Rather than giving the reader a lot of information covering different commercial areas, this one builds up a step-by-step guide to selling. Mixed in with the customary humour are some gems for anyone who wants to improve their sales - have already made more than ten times the list price with just one of the ideas.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Pure genius, 31 Aug 2006
By Steve Lauder (Cheltenham, UK) - See all my reviews
I too have read several of Geoff's books, all of which have had a profound affect on my thinking, and (more importantly) on my business.

Compared to more famous titles like "Who moved my Cheese?", this little gem has far more to offer. Geoff Burch proves in this book that he can weave a great story, as well as give you ideas and insights that will change your life and your career.

This book isn't just recommended, it's essential reading.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great book, 23 Jul 2005
A small, short book that uses a Sheepdog analogy to demonstrate techniques essential to selling. Enjoyable read and the messages stick in your mind in day to day dealings. Highly recommended.
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Most Recent Customer Reviews

5.0 out of 5 stars An excellent primer in salesmanship
I've read Burch's prior works and I've loved each of them. Here Geoff explains 'how to become a salesman' through the story of a dog learning the ropes of sheep-herding... Read more
Published 24 months ago by I. M. Ozsvald

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