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Product Description
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people." (Sunday Business Post, 5th October 2003)
"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)
"…This book is certainly entertaining…" (Market research News, 15 October 2003)
"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)
"…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)
“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)
"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)
“… Brown puts forward some interesting theories…” (EN Magazine June 2004)
Review
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people." (Sunday Business Post, 5th October 2003)
"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)
"…This book is certainly entertaining…" (Market research News, 15 October 2003)
"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)
"…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)
“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)
"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)
“… Brown puts forward some interesting theories…” (EN Magazine June 2004)
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