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Product Description
Fast track route to understanding crisis management
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world′s most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
From the Inside Flap
Fast track route to understanding crisis management
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world′s most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
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51% buy the item featured on this page: Crisis Management (Express Exec)£6.99 |
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16% buy Crisis Management: Master the Skills to Prevent Disasters (Harvard Business Essentials) (Harvard Business Essentials Series) £7.79 |
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10% buy Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival: Practical PR Strategies for Reputation Management and Company Survival £21.38 |
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