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Crisis Management (Express Exec)
 
 

Crisis Management (Express Exec) (Paperback)

by Jack Gottschalk (Author)
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Product Description

Product Description
Fast track route to understanding crisis management

Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution

Examples and lessons from some of the world′s most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel

Includes a glossary of key concepts and a comprehensive resources guide

From the Inside Flap
Fast track route to understanding crisis management

Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution

Examples and lessons from some of the world′s most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel

Includes a glossary of key concepts and a comprehensive resources guide

See all Product Description


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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