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Sales Management (Express Exec)
 
 

Sales Management (Express Exec) (Paperback)

by Patrick Forsyth (Author) "Is sales management different from other kinds of management? ..." (more)
1.0 out of 5 stars See all reviews (1 customer review)
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Product details

  • Paperback: 118 pages
  • Publisher: Capstone (13 Dec 2001)
  • Language English
  • ISBN-10: 1841121932
  • ISBN-13: 978-1841121932
  • Product Dimensions: 16.8 x 12.2 x 1 cm
  • Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,784,162 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Product Description
Fast track route to mastering all aspects of sales management

Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top–flight team to staying market focussed

Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

From the Inside Flap
Fast track route to mastering all aspects of sales management

Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top–flight team to staying market focussed

Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals

Includes a glossary of key concepts and a comprehensive resources guide

See all Product Description


Inside This Book (Learn More)
First Sentence
Is sales management different from other kinds of management? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 4 people found the following review helpful:
1.0 out of 5 stars Pocket sized but even thinner on content., 14 Feb 2002
This is a whistlestop tour of the subject. I could forgive that if the plethora of fads theories and views had been condensed into a pocket reference book. But they ain't - there is just as much generalisation in this as in any big thick book. Great idea, but delivery fails the expectation.
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