Buy this book with Big Shots: 10 Secrets of the World's Richest Business Leader (Big Shots) by Des Dearlove today!

Buy Together Today: £13.98

Big Shots: 10 Secrets of the World's Richest Business Leader (Big Shots) by Des Dearlove  (5)  £6.99

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz  (32)  £7.99

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series) by Des Dearlove  (2)  £6.99

Rupert Murdoch: The Untold Story of the World's Greatest Media Wizard by Neil Chenoweth  (1)

Rupert's Adventures in China: How Murdoch Lost a Fortune and Found a Wife by Bruce Dover £13.29

› Explore similar items : Books (39)

Amazon.co.uk Review
Rupert Murdoch is a man about whom almost everyone has an opinion. To write about his approach to business with any objectivity would, therefore, seem to be a tall order. Fortunately for Stuart Crainer, the publisher's brief for this volume was to write about what makes Murdoch successful. Crainer has a string of business books to his name, and his experience shows through in the command he exercises over his material here.

After a few brief biographical notes, Crainer sets out to describe in 10 chapters, 10 "secrets" of Murdoch's business success, beginning with his ability to "Go with the Flow"--in other words, to be pragmatic--and ending with "Drive the Company", a short essay on the man's incredible energy. Through it all, Crainer's fast-paced narrative ably disguises the Old Testament arbitrariness of the publisher's format (why 10 "secrets" rather than 12?). Crainer's technique in many of these chapters is to hold Murdoch's management practice up against the theory of one or another management guru. Amongst others, he invokes Hamel on strategy, De Geus on corporate longevity and Warren Bennis on leadership. This eclectic approach should, perhaps, come as no surprise from the man who brought us The Ultimate Book of Business Gurus. And Crainer's tell-it-like-it-is prose style makes for easy reading for the busy manager. --Nigel Shardlow --This text refers to an out of print or unavailable edition of this title.

Book Description
Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

See all Product Description

First Sentence
Contrary to what you might read - or like to believe - the great business people usually don't believe in anything. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

Search inside this book:

1 Review 5 star:  (1) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review (1 customer review)		Share your thoughts with other customers:
Most Helpful Customer Reviews   5 of 6 people found the following review helpful: Powerful business man and an enigma to many!, 25 Feb 2001 By  dahhuilaudavid@yahoo.com (Manchester, UK) - See all my reviews This review is from: Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-maker (Bigshots) (Paperback) This is a really good book introducing this world famous media tycoon. His ability to work very hard and his drive to be extremely successful have led many people to fear and envy. I am amazed by his speed of acquisition and his ruthless yet magnificient way of conquering the world of media. A quote from Rupert Murdoch 'The winners will be those who capitalize quickly on changing opportunities. The challenge is to move early and innovate often.' He is a remarkable man of international identity. Making massive deals around the world and making high risk bet even before they pay off are his ability to foresee future success. In short, I would recommend this book to whoever that has an interest in successful bussiness man. It is an ideal book for bed time reading for those who lack of time to pore over other of his thicker biographies.  Comment | Permalink | Was this review helpful to you? (Report this) › See all customer reviews...		Search Customer Reviews Only search this product's reviews