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Learning To Fly: Practical Lessons from One of the World's Leading Knowledge Companies
 
 
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Learning To Fly: Practical Lessons from One of the World's Leading Knowledge Companies (Paperback)

by Chris Collison (Author), Geoff Parcell (Author) "Have a read of this chapter to set the context for the rest of the book ..." (more)
4.9 out of 5 stars See all reviews (7 customer reviews)

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Product details

  • Paperback: 240 pages
  • Publisher: Capstone (23 Feb 2001)
  • Language English
  • ISBN-10: 184112124X
  • ISBN-13: 978-1841121246
  • Product Dimensions: 23.4 x 15.6 x 1.9 cm
  • Average Customer Review: 4.9 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 386,043 in Books (See Bestsellers in Books)

    Popular in this category:

    #84 in  Books > Business, Finance & Law > Management > Knowledge Management

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Product Description

Amazon.co.uk Review
Knowledge is power. In corporate terms knowledge means efficiency, productivity and ultimately profit, but too often it is not exploited to the full. Learning to Fly shows how organisations can take the knowledge within a company and turn it to a new advantage. It has been built from the real-world experiences of authors Chris Collison and Geoff Parcell during their time working for BP.

The book is divided into three parts. First the concept of knowledge management is introduced--if you've not come across it before, this section explains the principles. Part two describes how various techniques can be applied in order to share knowledge. The theory is fleshed out with real-world examples. Finally, part three takes a look at how knowledge management can be embedded within an organisation's everyday work rather than be simply applied as if an afterthought. The goal is to achieve a situation in which sharing knowledge is an everyday practice that does not need specialists to manage it. To this end, "Action Zones" encourage the reader to think about their own situation and ideas, and practical suggestions are offered. Learning to Fly puts the theory in place in order to explain how to use it in real-life working environments.--Sandra Vogel

Review
"the authors and publishers have done and excellent job...this is a very good, practical book, and an excellent read."
(Knowledge Management, July 2001)

"the author makes a compelling case." (Modern Management, August 2001)

"...easily readable and practical introduction to the subject..." (Professional Marketing, November 2001)



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Customer Reviews

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Average Customer Review
4.9 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
13 of 13 people found the following review helpful:
5.0 out of 5 stars Want to more about knowledge management? Read this book!, 3 Sep 2001
By mcclymk@bp.com (Shetland Islands, UK) - See all my reviews
Collinson and Parcell have produced a book that is both informative and easy to read. It draws primarily on both their experiences of knowledge management with BP. However, the principles and applications contained within the text, are universal.

They provide a plethora of vital information that will allow the reader to improve the management of knowledge on a personal level, and within the Company for whom they work. The book has opened my eyes to possibilities never before imagined and has improved the way I do business on a day to day basis.

I thoroughly recommend this book to any reader who has the aspiration to deliver "best in class" results and the retention and use of that most vital of business resources, knowledge!

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10 of 10 people found the following review helpful:
5.0 out of 5 stars Beyond KM theory, 9 Aug 2001
Beyond the theory - here's 'the' hands-on guide to making KM work for real. As a practitioner of KM, I recognise and appreciate many of the initiatives and projects the authors successfully introduced and gained adoption of throughout BP. It's also refreshing to read that they had learning points to review too. This book illustrates how to achieve the ultimate goal - making KM part of the way to do business. KM is, after all, just good management, it shouldn't be regarded as an add-on, something extra to do. I recommend this book unreservedly to all who are engaged in KM activity - from those new to the field to those who (like me) want to make sure that they're doing the right things!
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Great book on KM and especially After Action Reviews., 7 May 2001
This must be one of the best books on KM I've seen for a long time. What I love about it - is its lack of focus on technology. Yes - BP are using technology in a big way - but it is just the enabler. The book focuses on the people side - building learning into an organization and on the concepts of the After-Action Review (AAR) - 'Learn Before', 'Learn During' and 'Learn After'.
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Most Recent Customer Reviews

5.0 out of 5 stars KM - Before / During / After - A realistic toolkit for professionals
I was to present the result of a piece of Knowledge Management (KM) work to an organisational development unit in our bank. Read more
Published 15 months ago by Valerie Saintot

5.0 out of 5 stars Far more than Knowledge Management
This book is a stunning example of practising what it preaches!
It is so rare to find theory and practice as well combined as they are here. Read more
Published 20 months ago by Anna Hipkiss

5.0 out of 5 stars We've been waiting for such a practical KM guidebook!
Excellent book! This book serves as a guide book to knowledge management. It covers all of the practical issues we come across, and provides some solutions that at the very... Read more
Published on 9 April 2001

4.0 out of 5 stars A practical guide to KM (that has been proved to work).
You've read the Knowledge Management theory: now read about the practical reality of it all. This book gives a unique account of how BP has applied the theories of KM in a large,... Read more
Published on 28 Mar 2001

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