Amazon.co.uk Review
Drawing parallels between the 15th-century Age of Discovery and the Internet gold rush of the late 1990s,
The Age of E-tail's premise is simple: innovate wildly and the future's yours. While the vast majority of businesses operate in well-trodden Web territory, the winners of tomorrow will be those who explore and implement the unconventional. "Joining the crowd is not the only way to compete. Columbus showed us the way--in a radical upheaval, completely new opportunities emerge."
The problem with innovation is that it tends to be elusive. While The Age of E-tail throws out many bright tips and ideas for potential e-business ventures, its greatest achievement is in helping to foster a climate for entrepreneurial action. Through a comprehensive and well-illustrated exploration of Internet retail as is, the authors provide a nursery for those killer ideas of tomorrow. Retail isn't the only sector involved. "E-shopping affects all consumer businesses. Every company operating in a value chain that ends in a consumer will be affected." Retail is at the epicentre, but "electronic shopping affects your business whoever you are ... The question is not which industries and categories are right to enter as an e-shopping player but where is it already too late to get in."
The book's three sections each contribute a different snapshot to the bigger picture. Strategies for the E-Shopping Age sets out to prove that the future of shopping is online, contrasting traditional business models with the flexible powerhouses defining Internet commerce. Four Steps to E-shopping Success is the focal point. Practical and authoritative, it explores the central issues of branding, store design and the customer in e-tailing physical goods and presents strategies and success factors for getting it right. Towards the Digital Economy glimpses a future where continuing change is the only certainty. The E-tail compass points to infrastructure, products, markets and services. If it seems visionary" the maps for this new land still have to be drawn up."
To read The Age of E-tail and not come away enthused by its sense of urgency and possibility would be some achievement. The future of e-business is there for the taking. The rest is up to you. --Iain Campbell
Product Description
The Age of E–Tail shows how giants like Amazon.com and eBay dominate the e–tail space and helps aspiring e–tailers to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a wholesaler or a service provider,
The Age of E–Tail will help you develop the strategy and tactics you will need to prosper in the digital economy.
