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?WhatIf! How to Start a Creative Revolution at Work
 
 

?WhatIf! How to Start a Creative Revolution at Work (Paperback)

by Dave Allan (Author), Matt Kingdon (Author), Kris Murrin (Author), Daz Rudkin (Author) "Have you ever watched a litter of piglets feeding? ..." (more)
5.0 out of 5 stars See all reviews (7 customer reviews)

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Product details

  • Paperback: 272 pages
  • Publisher: Capstone (19 April 2002)
  • Language English
  • ISBN-10: 1841120685
  • ISBN-13: 978-1841120683
  • Product Dimensions: 19.8 x 19.6 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 186,515 in Books (See Bestsellers in Books)

    Popular in this category:

    #90 in  Books > Business, Finance & Law > Management > Management Skills > Creativity
  • See Complete Table of Contents

Product Description

Amazon.co.uk Review
This is a smashing little book for anyone who's ever wondered how to have more fun at work and profit by it. The authors run a creative consultancy aimed at helping businesses to move outside the proverbial tramlines. The book shows just how, with activities, games, insights and general lunacy. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture.

How to Start a Creative Revolution may not deliver exactly what it says in the title (publishers hype perhaps) but it will allow you to do some useful thinking. The basic premise is that there are six main ways of being more creative--from thinking about things afresh, to greenhousing (letting good ideas grow), to bravery (making them happen). In each chapter the authors give a range of case studies that help to ground the activities in a sense of reality (apparently one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth!).

As impressive as the ideas and the activities is the style the book is written in (you'll probably find you do many of the things they suggest already). Where many management books are drier than a diver's underpants this has freshness and zing about it. It keeps you reading and it keeps you smiling too. --Steve Morris

Product Description
?What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.

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Inside This Book (Learn More)
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Have you ever watched a litter of piglets feeding? Read the first page
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7 Reviews
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Average Customer Review
5.0 out of 5 stars (7 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Fun, Inspiring and Practical., 2 Oct 2001
By A Customer
This is a wonderful book that is fun, entertaining and yet still totally practical. The combination of solid advice, practical examples of case studies, entertaining quotations and, most encouragingly of all, a style that accutally gives the reader some credit for having a degree of intelligence, makes this one of the best books around. If you are sick of all those books that state the obvious and make out that the author is a genius, try this; it states the less-that-obvious and gives the reader some credit. By far the best book of its type available.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars The only book you need to read about Creativity at Work, 26 Jul 2001
This is more than just a book about Creativity. It is a guide for taking and surviving risks in order that creativity can flourish. To be honest, I normally get half way through a business book and then give up. With this book i read it in one sitting. I only hope that the message is read and acted upon. Can't wait for your next book
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1 of 1 people found the following review helpful:
5.0 out of 5 stars !What Next?, 13 Dec 2000
Great little book - in the same class as 'Orbiting the Giant Hairball'by Gordon MacKenzie, or the Corporate Fool by Firth and Leigh.

The thing is if only a few of the people who read the book REALLY do something about it, the pace of change should be many times what it is. Maybe the lesson is to never underestimate the viscosity of business do dampen or prevent innovation.

So come on Chaps, what we need is another fix - another shot of imagination and inspiration - you've given us all a taster, now what we need is some thing really revolutionary to get us into more trouble! (you would not believe the trouble this one caused!!) Until then I'm going to read this book again!

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Most Recent Customer Reviews

5.0 out of 5 stars A wonderful book
There seems to have been an explosion in the number of books about creativity at work recently, but this one is a real gem. Read more
Published on 30 Nov 2000 by rod.webb@pdc-online.co.uk

5.0 out of 5 stars Be Brave & Just Do It!
Some really practical ideas to really start making a difference in your work place and even in your general life! Read more
Published on 7 Oct 2000 by robochoc@aol.com

5.0 out of 5 stars Great book
A great little book written in everyday langauge (no mumbo jumbo here) which acts like a conscience - when you're getting comfortable at work pick it up and remind yourself that... Read more
Published on 10 Mar 2000 by Colin Harper

5.0 out of 5 stars Inspirational, easy to read and useful - a great little book
A great little book, written in a very easy to read format. Lots of great real life examples and some very well thought out analogies. Read more
Published on 5 Mar 2000

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