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Product Description
Amazon.co.uk Review
This is a smashing little book for anyone who's ever wondered how to have more fun at work and profit by it. The authors run a creative consultancy aimed at helping businesses to move outside the proverbial tramlines. The book shows just how, with activities, games, insights and general lunacy. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture.
How to Start a Creative Revolution may not deliver exactly what it says in the title (publishers hype perhaps) but it will allow you to do some useful thinking. The basic premise is that there are six main ways of being more creative--from thinking about things afresh, to greenhousing (letting good ideas grow), to bravery (making them happen). In each chapter the authors give a range of case studies that help to ground the activities in a sense of reality (apparently one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth!).
As impressive as the ideas and the activities is the style the book is written in (you'll probably find you do many of the things they suggest already). Where many management books are drier than a diver's underpants this has freshness and zing about it. It keeps you reading and it keeps you smiling too. --Steve Morris
Product Description
?What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.
Inside This Book
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First Sentence
Have you ever watched a litter of piglets feeding? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Have you ever watched a litter of piglets feeding? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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