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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
 
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Paperback)

by Geoffrey A. Moore (Author)
4.9 out of 5 stars See all reviews (11 customer reviews)
RRP: £14.99
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers + Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Price For Both: £20.23

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Product details

  • Paperback: 222 pages
  • Publisher: Capstone; Rev Ed edition (1 Aug 1998)
  • Language English
  • ISBN-10: 1841120634
  • ISBN-13: 978-1841120638
  • Product Dimensions: 23 x 15.4 x 2 cm
  • Average Customer Review: