Amazon.co.uk Review
We live in an age of vast social change. Every day we are expected to learn faster and work faster. The breath-taking advances of new technology and the globalisation of the economy mean organisations cannot expect to avoid change either. However, most people and most organisations fear it. Change promises joy and pain and threatens what previously brought you satisfaction. In his stimulating book,
Smart Change, David Firth thinks it is time to look upon change in a more positive way. He urges people and organisations to love change and to embrace it creatively. The benefits of being open and responsive to change for an individual are that you can become more employable and enjoy increased job satisfaction. For organisations, they can attract more customers and become more successful. In a nutshell, in order to change effectively you need to know what you want, where you are and then you have to change your beliefs, systems and attitudes to align yourself with what you want. Firth describes this process for an individual and an organisation and explains why change is resisted and how that resistance can be overcome. His favourite companies are those that make change fun. If enough people read this book then there is a strong chance more of us will grow to like change and it will receive less of a bad press in the future. --
Justin Hunt
Product Description
You′d think change was the worst thing to happen to business. A disaster. The Smart Change Master knows that change is the colourful, frustrating, multi–patterned rhythm of life.
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