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Sticky Wisdom (Paperback)

by Dave Allan (Author), Matt Kingdon (Author), Kris Murrin (Author), Daz Rudkin (Author) "You do the same things every day ..." (more)

4.6 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 256 pages
Publisher: Capstone; 2nd Revised edition edition (19 April 2002)
Language English
ISBN-10: 1841120219
ISBN-13: 978-1841120218
Product Dimensions: 20.4 x 16.4 x 1.6 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 81,315 in Books (See Bestsellers in Books)
Popular in these categories:
#33 in Books > Business, Finance & Law > Management > Management Skills > Creativity
#71 in Books > Business, Finance & Law > Reference & Education > Business Life

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Product Description

Amazon.co.uk Review

Sticky Wisdom should be required reading for anyone who's ever wondered how to have more fun at work and profit by it. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture. Dave Allan and his coauthors run ?What If!, a creative consultancy (and the title of the first edition) aimed at helping businesses move outside the proverbial tramlines and here, minus the fee, they show how, with activities, games, insights and general lunacy.

The basic premise is that there are six main ways of being more creative--from thinking about things afresh through greenhousing (letting good ideas grow) to bravery (making them happen). Each chapter presents a range of case studies that help ground the activities in a sense of reality--for example one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth. Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking. --Steve Morris

Amazon.co.uk Review

Sticky Wisdom should be required reading for anyone who's ever wondered how to have more fun at work and profit by it. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture. Dave Allan and his coauthors run ?What If!, a creative consultancy (and the title of the first edition) aimed at helping businesses move outside the proverbial tramlines, and here, minus the fee, they show how, with activities, games, insights and general lunacy.

Where many management books are drier than a diver's underpants this has a freshness and zing about it. It keeps you reading and it keeps you smiling too. Sticky Wisdom sends a rocket into the comfortable world of conventional thinking.--Steve Morris

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Inside This Book (Learn More)

First Sentence
You do the same things every day. Read the first page

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	88% buy the item featured on this page: Sticky Wisdom 4.6 out of 5 stars (5) �9.22
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	4% buy How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If) 4.5 out of 5 stars (13) �9.95
	2% buy A Technique for Producing Ideas (McGraw-Hill Advertising Classic) 4.1 out of 5 stars (8) �3.46

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Customer Reviews

5 Reviews

5 star:		(3)
4 star:		(2)
3 star:		(0)
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1 star:		(0)

Average Customer Review

4.6 out of 5 stars (5 customer reviews)

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18 of 19 people found the following review helpful:

5.0 out of 5 stars Enlightening and courageous, 9 Feb 2003

By A Customer

Enlightening because it helped me realise why I have not been an 'easy employee'. Courageous because the book shows just how many ways in which traditional corporate cultures nurture barriers, rather than paths, to progress.

The book is easy to read - well laid out, with lots of useful case studies and advice.

I suggest reading the last chapter first - I did, and couldn't wait to read the rest of the book. And, if you're feeling brave, share what you're reading with your colleagues.

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9 of 12 people found the following review helpful:

4.0 out of 5 stars In the end, all businesses survive on innovation..., 15 Oct 2004

By	Liam Palmer - See all my reviews (TOP 1000 REVIEWER)

After the "popping of the e-bubble" the last few years have been a tad hard for many businesses. Huge losses, unemployment (not so much in the UK) and a renewed focus on core activities have not made for the most innovative of environments. Now in 2004/05, with profits recovering, the next two challenges for business are innovation for growth and operational effectiveness for decreasing marginal costs and customer satisfaction.

"What if" is an innovation consultancy who offer a set of steps and practical ideas of how to enhance innovation in your business. This book is the follow up to "What If" (this is an improvement in layout, but you don't need both books). The innovation stages are great and it helped me to understand at a high level where my current team are strong and weak, but I think it is the practical nature of the ideas, tools and methods that is the strength of this book.

I really like the different ideas for enabling creative thinking - random connections, opposites, physical trials, focused "hothousing"...each will help you to advance from the normal set of brainstormed ideas that your workshops probably generate at the moment - how many of them couldn't anyone in your industry think of?

What if is a consultancy as well and it is possible that I might get to work with them sometime soon - I am really looking forward to trying out with the experts some of these techniques.

Mind expanding stuff when applied to your eveyday problems - might even help you enjoy your work more - now wouldn't that be a thing!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars a great read, 23 Sep 2007

By	Cheddaz (UK) - See all my reviews

Written clearly, without patronising the reader. A book created by masters of innovation. Good techniques and tips as well as really interesting applicable cultural perspectives for an organisation wanting to move it's product development strategy forward.

This book is well worth 8 quid as it will help shape/structure your thinking on being innovative, as well as providing you with a 'toolkit' of language to encourage supportive innovative behaviours in others, who are determined to think too critically about fledgling ideas before they have had a chance to grow into potential winners.

Whatif also was 2004/5 best company to work for in the UK which in itself gives weight to the ideas in this book.

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Most Recent Customer Reviews

4.0 out of 5 stars Sticky Wisdom - Aptly Titled
This book is a must for the radical free thinking would be entrepreneur or business manager who wants to be more creative. Read more

Published 9 months ago by A. Conroy

5.0 out of 5 stars Enjoyable and practical reading
If you are looking for a theoretical or academic book on innovation, this is NOT the book for you. If you are looking for a practical book, full of ideas - read on... Read more

Published 13 months ago by S. Gale

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