by Sir Richard Branson
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by Sir Richard Branson
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by Sir Richard Branson
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by Sir Richard Branson
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by Duncan Bannatyne
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Product Description
Amazon.co.uk Review
Des Dearlove is no stranger to singing the praises of the corporate great and good. As an author and journalist, Mr Dearlove has also undertaken a study of the mighty Bill Gates in the same BigShots series. Here, as with Gates, a top businessman is anatomised through the medium of a business guide. We are promised "10 secrets of the world's greatest brand-builder" but what we get is more hagiography than inside track. This is somewhat surprising given the book's opening challenge, viz. do we "see him (Branson) as the bearded crusader or simply capitalism with a hairy face?" After 160 pages of almost unadulterated praise, agreeing with the second statement might well be prosecutable under crimes against the state. Mr Dearlove, you are well named indeed.
Des Dearlove is no stranger to singing the praises of the corporate great and good. As an author and journalist, Mr Dearlove has also undertaken a study of the mighty Bill Gates in the same BigShots series. Here, as with Gates, a top businessman is anatomised through the medium of a business guide. We are promised "10 secrets of the world's greatest brand-builder" but what we get is more hagiography than inside track. This is somewhat surprising given the book's opening challenge, viz. do we "see him (Branson) as the bearded crusader or simply capitalism with a hairy face?" After 160 pages of almost unadulterated praise, agreeing with the second statement might well be prosecutable under crimes against the state. Mr Dearlove, you are well named indeed.
On the other hand, Business the Branson Way positively brims with the snappy titles that make the author such a sharp practitioner of this genre. "Beard faced cheek"; "All teeth and no trousers"; "Have brand will travel" give the book a pacey feel. As Dearlove herds his text forward with admirable alacrity so he is careful to match speed with prudence in a series of bulleted reminders at the end of chapters.
Not the most objective study but lively enough for your next three-hour flight. --Jasper Reid
Review
We all know the face and the logo. This book - which makes a virtue of its unauthorized status - asks why Branson is a success and analyses the attitudes that have brought him to the top of the heap. One of a series (Big Shots), the book has a good formula, looking at the management style and approaches to business on which Branson has based his Virgin corporation. Readers may just want to know something about the man or they may seek to learn something by understanding the key techniques that the successful use. In either case, the accessible style and clear how-did-he-do-it approach make this a worthwhile read. (Kirkus UK)
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Business the Richard Branson Way...
Des Dearlove is no stranger to singing the praises of the corporate...
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Big Shots: 10 Secrets of the World's... Bill Gates, as Des Dearlove reminds us no less than seven times...
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