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Semiotics sees human beings as communicating animals, and looks at the way they use language, clothes, and visual images to convey to one another their tastes, their emotions, their ideal self-image and the values of their society.
Introducing Barthes explains Barthes application of these ideas to literature and popular culture, and shows why he was a key figure in the structuralist movement.
About the Author
Philip Thody was Professor of French Literature and Head of Department of French at the University of Leeds until his retirement in 1993. He died in 1999.
Piero is an illustrator and graphic designer whose work has twice been included in the Royal College of Arts "The Best of British Illustration". He has illustrated Shakespeare, Psychiatry, Anthropology and Nietzsche in the Introducing series.
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