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Remember When: A Nostalgic Trip Through the Consumer Era
 
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Remember When: A Nostalgic Trip Through the Consumer Era [Illustrated] (Hardcover)

by Robert Opie (Author)
5.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Hardcover: 207 pages
  • Publisher: Mitchell Beazley; illustrated edition edition (19 Aug 1999)
  • Language English
  • ISBN-10: 1840001291
  • ISBN-13: 978-1840001297
  • Product Dimensions: 28.6 x 24.1 x 1.9 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 567,928 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Product Description
Remember When presents a fascinating picture of everyday life in the 20th century - from the late Victorian era to the present day - exploring all aspects of society as reflected in the legacy of packaging, advertising, magazines and newspapers, toys and games, and royal and commemorative memorabilia that has accumulated over the century. These items tell history as people remember it, evoking the tastes, smells, sights and sounds of the past. There is much that will evoke happy memories - from the first Kit-Kat to Beatlemania, Meccano to The Picture Post. The 20th century has been the age of the brand name - from Bisto to Barbie, and these names have become a universal language that unites us. It is this language and the way of life that it evokes that this book celebrates so vividly. Remember When will be an absorbing sourcebook of images and anecdotes for all those interested in our past - from graphic designers to school children, social historians to lovers of nostalgia. - A new way of looking at history, traced through the objects that surrounded us all. - Will appeal to a wide range of readers - from graphic designers and historians to grandparents and schoolchildren. - Full-colour images taken from the acclaimed Robert Opie Collection of advertising and packaging.

About the Author
Robert Opie has been collecting packaging, advertising and social history material for over 30 years. His collection now extends to half a million items; part of it was on display at the Victoria & Albert Museum, London in an exhibition entitled The PackAGE - A Century of Wrapping It Up in 1975. In 1984 he realised his ambition when he established the first museum devoted to the history of advertising and packaging in Gloucester. He has written several books on the subject of packaging and social history including Rule Britannia (1995), Sweet Memories (1988), The Art of the Label (1987), Packaging Sourcebook (1989), Wartime Scrapbook (1989) and 1930s Scrapbook (1997).

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Customer Reviews

3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
15 of 15 people found the following review helpful:
5.0 out of 5 stars Another great resource, 28 Jun 2007
By E. Heckingbottom "elaineheck143" (U.K.) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)      
This review is from: Remember When (Hardcover)
I have this book in my classroom, as the period that we are covering in History is the period from 1948 to the present day. (I know; how can that be History when it includes our life time!)

The pictures and sections are beautifully grouped to the decades, and have resulted in many pleasant reminiscence sessions with colleagues. They have also intrigued the children and have sparked their interests.

A lovely book for all those of us who have lived through any of the eras included in the book - and it takes us from the Victorians right up to the 1990s, so that must be all of us (although I doubt if any of us have lived through all of them!)

You'll find yourself going through it and saying "Do you remember...?" or "Good grief! I had one of those!"

You will also find yourself engrossed by all the wonderful illustrations, newspaper clippings and photos.

A priceless and timeless book! (I'm buying one to give one of my class at prize giving!)
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18 of 19 people found the following review helpful:
5.0 out of 5 stars The sights, smells, sounds and tastes of a century, 21 Oct 2003
By Pieter "Toypom" (Johannesburg) - See all my reviews
(TOP 10 REVIEWER)   
The author takes us on a delightful trip through the consumer age with its roots in the Victorian era, when mass production first began. Since then, fashionable clothes, cosmetics, books, music and other good things have become available to the general public. The higher standard of living also went hand in hand with increased literacy and greater freedom for women.

This engaging book explores the 20th century decade by decade, looking at aspects of daily life like food, shopping, fashion, entertainment, travel, toys and games through the packaging material, advertising and products themselves. Important events like the World Wars, the coronations, the first man on the moon and the impact of radio and TV are also covered.

Opie's wonderful collection of original items includes comic books, records, newspapers, posters, magazines and various types of souvenir. These objects and images relive history as people remember it, bringing to life again the sights, smells, sounds and tastes of the 20th century.

The book contains an introduction under the headings The Robert Opie Collection, Understanding Our Past, Memories and Our Consumer Society. This is followed by separate chapters on The Victorians and The Edwardians. From there, the chapters follow the decades from The 1910's to The 1990's. The book concludes with an index.

Remember When will appeal to all readers with a fondness for the past, from historians to graphic designers, music, movie and art lovers to those just into nostalgia for the sake of it.

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15 of 16 people found the following review helpful:
5.0 out of 5 stars Wonderful nostalgia for everyone., 11 Sep 2000
By tonyrainbird@aol.com (Basingstoke, England.) - See all my reviews
This beautifully illustrated book takes the reader on a delightful journey from Victorian times right through to the nineties. The use of everyday objects,packaging and advertising brings each decade alive again. It has proved a very welcome gift for three of my relatives.
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