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Masters of Sales (Paperback)

by Ivan R. Misner (Author), Don Morgan (Author)

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Product details

Paperback: 320 pages
Publisher: Entrepreneur Press (1 Jul 2007)
Language English
ISBN-10: 1599181290
ISBN-13: 978-1599181295
Product Dimensions: 22.1 x 15.2 x 2.5 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 466,493 in Books (See Bestsellers in Books)
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#99 in Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing

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Product Description

Sold!

The magic word. The holy grail.

Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can't even get their foot in the door?

For the first time, more than 80 of the most successful salespeople in the world have come together to reveal their secrets to success. You'll learn what makes these outstanding sellers true masters of their craft-and how you can adapt the masters' tactics for your own.

Learn Martha Stewart's secrets to promoting yourself as an expert.
Discover the 11 key questions to ask from Harvey McKay.
Get Anthony Parinello's advice on selling to CEOs.
Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson.
Find out Brian Tracy's secrets on the psychology of selling.

Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 70 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

About the Author

Ivan R. Misner, Ph.D., is founder and CEO of Business Network International, the largest business networking organization in the world, and author of seven books, including three bestsellers: World's Best Known Marketing Secret, Masters of Networking and Masters of Success.

Don Morgan, M.A., is founding national director of BNI Canada and executive director of BNI Chicago. He is co-author of the bestselling Masters of Success and Masters of Networking.

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5.0 out of 5 stars Invaluable advice from 73 sales mentors, 18 Oct 2007

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 100 REVIEWER) (REAL NAME)

Ivan R. Misner and Don Morgan have co-authored several books, including Masters of Success as well as this one in which 73 "masters of sales" share their secrets. What soon became obvious to me as I worked my way through this book is that I was exploring a paradox: peak performers in sales share much in common (persistence, rigorous preparation, a positive mental attitude, sharp focus, a high energy level, people skills, a thick skin, etc.) and yet each possesses a unique "something" that cannot be duplicated, or even quantified with any precision. Bill George calls it a person's "true north, the internal compass that guides you as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. Your True North is based on what is most important to you in terms of your most cherished values, your passions and motivations, the sources of satisfaction in your life. Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership."

The subtitle of this book at least implies that by learning various secrets from top sales professionals, the reader will be transformed into "a world class salesperson." That is, of course, nonsense and Misner and Morgan presumably know better. What their book offers, rather, is a rare opportunity to share insights from dozens of successful people, conveniently assembled within in a single source and presented sequentially in eleven chapters, each of which assigned a central theme. For example, "The Master of Sales Attitude: Aligning Your Inner Self with Your Outside Personal Image" in the first chapter and "Closing the Customer: It's in the WOW Factor" in the final chapter.

Most of the contributors were unfamiliar to me but I greatly appreciate what they shared. Of course, Misner and Morgan include essays by "the usual suspects" such as Jay Conrad Levinson, Zig Ziglar, Brian Tracy, Anthony Robbins, and Harvey Mackay. There are at least two reasons why all of them are generally considered "super stars" in sales: first, they sell lots of their own stuff (i.e. books, CDs and DVDs, seminars and workshops); also, they have successfully trained thousands of others (who bought their stuff) to sell whatever their respective companies offer. But again I wish to stress that Zig Ziglar, for example, does not clone himself. His objective is to inform but also to ignite those with whom he has contact, directly in person or indirectly via his books and tapes. He urges those in sales to master basic skills, of course, but constantly stresses the importance of formulating or adopting strategies and tactics that are most appropriate to their own needs and interests. In "Sales 101: What Every Sales Professional Needs to Know" (Pages 15-19), Ziglar makes several basic points of indisputable validity - citing ten highly desirable habits that he has found to be "extremely useful" in all aspects of his life -- but this advice will be of little (if any value) unless and until another person grasps, indeed embraces its meaning and significance, then applies effectively what she or he has learned from Ziglar. The same is true of advice offered by other successful men and women who, like those who contributed to this book, share the lessons they have learned, especially from their failures.

My guess (only a guess) is that this book will be of greatest value if the Contents section is checked out first so that each reader can then determine which themes - and which selections clustered with each theme - are of greatest interest. (Caveat: It would be a mistake to ignore contributions by those who are unfamiliar.) I presume to suggest that there are three basic questions that each person in sales must be well-prepared to answer when in contact with a prospective buyer. The first two pose no significant challenges (or at least shouldn't) but success or failure almost always depends on the response to the third. Here they are:

Explicit: Who are you?
Implicit: Are you honest? Do you know what you're talking about? Have you made an effort to understand my business? Will you protect my best interests? Are you and your organization reliable? Can I trust you?

Explicit: What do you do?
Implicit: Which specific products and services do you offer that I need? Can you answer my questions? Can you help solve my problems? Will you "go the extra mile" when that is necessary?

Explicit: Why should I care?
Implicit: What differentiates you from other sales people? What differentiates your products and services from what competitors offer? What unique value-added benefits do you offer? Will doing business with you strengthen my own customer relationships?

Credit Misner and Morton with carefully selecting and then brilliantly presenting a wealth of material that can help to answer both explicit and implicit questions such as these.

Those who share my high regard for this book are urged to checked out the aforementioned Masters of Success also co-edited by Misner and Morgan as well as two books by Tom Butler-Bowdon: 50 Success Classics and 50 Self-Help Classics.

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