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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)

by Perry Marshall (Author)

4.1 out of 5 stars See all reviews (9 customer reviews)

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Product details

Paperback: 304 pages
Publisher: Entrepreneur Press; illustrated edition edition (1 Dec 2006)
Language English
ISBN-10: 1599180308
ISBN-13: 978-1599180304
Product Dimensions: 22.6 x 18.8 x 1.8 cm

Average Customer Review: 4.1 out of 5 stars See all reviews (9 customer reviews)

Amazon.co.uk Sales Rank: 16,390 in Books (See Bestsellers in Books)

Popular in these categories:

#2 in	Books > Computing & Internet > Digital Lifestyle > Internet Searching > Google
#14 in	Books > Business, Finance & Law > Sales & Marketing > Advertising
#28 in	Books > Business, Finance & Law > E-Commerce > E-business

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Product Description

Reach more than 100 million people in less than 10 minutes

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept—but businesses can lose a bundle if they don’t know how it works. Google AdWords authority Perry Marshall shows you how to get lower bid prices, more visitors, and more control in this comprehensive guide. You can save 20 to 70 percent off their Google bill, and you can also double your web traffic overnight. Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help you use the world’s fastest, most powerful advertising medium to drastically improve your business.

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	63% buy the item featured on this page: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes 4.1 out of 5 stars (9) �8.75
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	10% buy Search Engine Optimization: An Hour a Day 4.4 out of 5 stars (20) �11.49
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Customer Reviews

9 Reviews

5 star:		(4)
4 star:		(2)
3 star:		(3)
2 star:		(0)
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Average Customer Review

4.1 out of 5 stars (9 customer reviews)

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Most Helpful Customer Reviews

26 of 26 people found the following review helpful:

5.0 out of 5 stars Essential Reading For Anyone Who Has A Website, 5 Feb 2007

By	Peter Lisney "www.Irun-Telford.co.uk" (Telford, Shropshire, UK) - See all my reviews (REAL NAME)

I came across this little gold mine of information while listening to Perry Marshall on a podcast. In the online marketing world Perry is considered to be the King of Adwords. If this were one of his e-books he would have charged over a hundred pounds. The good news for me and you is that he wants to build some credibility offline and one of the best ways to do that is to sell real book store books - not just downloads.

A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.

I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.

For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.

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13 of 13 people found the following review helpful:

5.0 out of 5 stars The Bible to Google Adwords!, 12 April 2007

By	Q. Hunter "www.challengingexpectations.com" - See all my reviews (REAL NAME)

This book really is packed with lots of useful tips to help you run a successful Google Adwords campaign. As a professional internet marketing company we use a lot of these techniques ourselves on our client's accounts. It is very easy to waste money on Adwords if you are not careful (unfortunately we see a lot of clients who have). This book will pay for itself many times over if you read it carefully and apply his methods. The book is also written in a very accessible format so it is easy to understand if you are new to Adwords or a seasoned professional.

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8 of 8 people found the following review helpful:

5.0 out of 5 stars Perry more than tripled my sales!, 12 Nov 2007

By	Goutham Bhadri "Financial Freedom Guru" (West Midlands, UK) - See all my reviews (REAL NAME)

I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):

- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.

- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.

- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.

- Writing an effective ad- by promoting benefits first and features second.

They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.

And its helped improve my conversions over 25x and triple my sales.

It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.

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Most Recent Customer Reviews

5.0 out of 5 stars Good book
I haven't had a chance to rad yet - but looks like it willa answer a few of my questions.

Published 1 month ago by Rpt Ltd

4.0 out of 5 stars Good at the price
This book is good value as a basic introduction to using Adwords if you can live with the very american style in which it is written. Read more

Published 11 months ago by R. Dewing

3.0 out of 5 stars Usefull But...
This book has allowed me to understand Google addwords BUT it is very 'American' By that I mean that the American way to 'riches' is too sell information on how to make money and... Read more

Published 21 months ago by Mr. Andrew H. Porter

3.0 out of 5 stars Nice but dim
A real shame, could have been something special. Gives the basic search phrases but does not go into any area in enough details. Read more

Published on 1 Oct 2007 by Simon Haslam

4.0 out of 5 stars Worth having around
Ive never had much luck with adwords conversions this book put me on teh correct path with some great tricks and tips.

Well worth buying

Published on 5 Aug 2007 by J. Creighton

3.0 out of 5 stars Good book but outdated information
The book offers a good deal of information about how to set up a Google AdWords campaign. The principles taught are mostly correct even though some of them are outdated since... Read more

Published on 5 Jul 2007 by Luca Vicini

› See all 9 customer reviews...

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