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Business is warfare. Western business has been inculcated in the belief that business is about win/win solutions. However, in today's global marketplace there isn't fairness - there are winners and losers. Today's competitive terrain calls for new tactics as well as an understanding of how your opponents approach the world.Using ancient Eastern philosophy and military tactics from "The 36 Stratagems", "Hide a Dagger Behind a Smile" shows how to create unpredictable corporate strategies. Weaving the story of each strategy with contemporary case studies from top business and strategic management schools, each chapter analyses a company's situation, options, decisions and results.The book is divided into four parts: Polarity - explores the balance of opposing forces; Yielding - illustrates alternatives to confrontations; Continuous Change - shows how to thrive in fluid situations; and, Indirect Action - proposes alternatives to head-on conflict."Hide a Dagger Behind a Smile" is a timely and timeless resource for executives and corporate strategists looking to win their most contentious battles.
About the Author
Kaihan Krippendorff is a former consultant with McKinsey & Company and the author of The Art of the Advantage: 36 Strategies to Seize the Competitive Edge (Thomson/TEXERE 2003). He is the President of The Strategy Learning Center, a business education firm that helps large companies worldwide including Microsoft, Ryder, Pfizer, and DHL outthink their competition.
Business is warfare. Western business has been inculcated in the belief that business is about win/win solutions. However, in today's global marketplace there isn't fairness - there are winners and losers. Today's competitive terrain calls for new tactics as well as an understanding of how your opponents approach the world.Using ancient Eastern philosophy and military tactics from "The 36 Stratagems", "Hide a Dagger Behind a Smile" shows how to create unpredictable corporate strategies. Weaving the story of each strategy with contemporary case studies from top business and strategic management schools, each chapter analyses a company's situation, options, decisions and results.The book is divided into four parts: Polarity - explores the balance of opposing forces; Yielding - illustrates alternatives to confrontations; Continuous Change - shows how to thrive in fluid situations; and, Indirect Action - proposes alternatives to head-on conflict."Hide a Dagger Behind a Smile" is a timely and timeless resource for executives and corporate strategists looking to win their most contentious battles.
About the Author
Kaihan Krippendorff is a former consultant with McKinsey & Company and the author of The Art of the Advantage: 36 Strategies to Seize the Competitive Edge (Thomson/TEXERE 2003). He is the President of The Strategy Learning Center, a business education firm that helps large companies worldwide including Microsoft, Ryder, Pfizer, and DHL outthink their competition.
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