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Synopsis
In much the way that the CD replaced the album, the poster has waned as a messaging vehicle. The poster has now become a postcard and e-mail blast, leaving many to long for the lost art when posters were not only major promotional vehicles, but also artwork worthy of framing. But some of the world's best designers have changed that, turning to the poster for personal expression and as an outlet from more restrictive mediums. "New Masters of Poster Design" showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.
In much the way that the CD replaced the album, the poster has waned as a messaging vehicle. The poster has now become a postcard and e-mail blast, leaving many to long for the lost art when posters were not only major promotional vehicles, but also artwork worthy of framing. But some of the world's best designers have changed that, turning to the poster for personal expression and as an outlet from more restrictive mediums. "New Masters of Poster Design" showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.