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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design (Hardcover)
by Jill Butler (Author), Kritina Holden (Author), Will Lidwell (Author)
4.2 out of 5 stars  (11 customer reviews)
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Synopsis
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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