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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
 
 
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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Hardcover)

by Jill Butler (Author), Kritina Holden (Author), Will Lidwell (Author)
4.2 out of 5 stars See all reviews (13 customer reviews)
RRP: £27.50
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Product details

  • Hardcover: 216 pages
  • Publisher: Rockport Publishers Inc. (2 Mar 2007)
  • Language English
  • ISBN-10: 1592530079
  • ISBN-13: 978-1592530076
  • Product Dimensions: 25.7 x 22.1 x 2.3 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (13 customer reviews)
  • Amazon.co.uk Sales Rank: 57,200 in Books (See Bestsellers in Books)

    Popular in these categories:

    #46 in  Books > Art, Architecture & Photography > Design Studies > Industrial Design
    #86 in  Books > Art, Architecture & Photography > Design Studies > Graphic Design

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Product Description

Product Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
71% buy the item featured on this page:
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design 4.2 out of 5 stars (13)
£17.88
The Design of Everyday Things
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The Design of Everyday Things 4.0 out of 5 stars (25)
£8.99
The Non-Designer's Design Book (Non Designer's Design Book)
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The Non-Designer's Design Book (Non Designer's Design Book) 4.8 out of 5 stars (52)
£20.39
Emotional Design: Why We Love (or Hate) Everyday Things
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Emotional Design: Why We Love (or Hate) Everyday Things 3.8 out of 5 stars (5)
£8.49
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Customer Reviews

13 Reviews
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 (9)
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 (2)
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Average Customer Review
4.2 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
55 of 56 people found the following review helpful:
5.0 out of 5 stars At last a book about design not focussed on aesthetics, 11 May 2004
By Mr. N. Moffatt (Cardiff, Wales) - See all my reviews
(REAL NAME)   
If you go to your local bookshop, and browse the section on Design books, you will see a selection of curiously bound offerings. But you will be very very hard pressed to find a book that genuinely covers design in a broad sense.

The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.

In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).

From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.

This coverage is no mean effort, and the beneficiaries cross all industries.

Mandatory reading and reference for anyone who calls themselves a designer.

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22 of 22 people found the following review helpful:
5.0 out of 5 stars should be on the curriculum, 4 May 2004
By A Customer
absolutely brilliant, should be required reading for all design courses. Clear and concise delivery of design theory, matched with excellent real world examples, make this a must for all those studying design at any level. The theory will help you examine your own work and that of others in a more technically analitical way.
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20 of 20 people found the following review helpful:
5.0 out of 5 stars Pleasant Suprise!, 23 April 2004
I'm a student at University studying Graphic Design - I bought this bookon the off chance that it might have something relevant to my course init. I flipped through the book quickly and had learnt a huge amount within5 minutes - the book isnt targeted for my course but all the informationwill help me improve as a designer a huge amount. From learning aboutcolour to finding out about how people interpret what they see, this bookhas it all!
Whatever field of design your in, this book will definately be somethingyou will read and reread when thinking about how your next project willprogress! All I can say is buy it now!
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Most Recent Customer Reviews

5.0 out of 5 stars Maybe not to be read cover to cover, but an absolute delight
I bought this from a recommendation in another book I was reading. I am no designer, but after reading A Whole New Mind by Dan Pink, I was inspired to look into the area... Read more
Published 2 months ago by Richard Pascoe

4.0 out of 5 stars Everything they never taught me at art school
At long last, something about making designs actually WORK in real life. Books and courses that inspire and show cutting edge trends and styles are great, but they shouldn't be... Read more
Published 4 months ago by A. Slater

1.0 out of 5 stars Three strikes in one attempt..
If the authors knew anything /at all/ about usability, increasing appeal or design decisions, they would've come up with a significantly shorter title. Read more
Published 13 months ago by Anders

5.0 out of 5 stars Design with reason
A fantastic book that serves as an introducer to governing theories and principles in all aspects of design, from Gesalt to Fitt's Law laid out in a way that means the information... Read more
Published on 22 May 2007 by Mr. Lawrence Kitson

5.0 out of 5 stars Simple and direct
Altough the aesthetics of this book are on the "cold" side and in may ways not in keeping with the information, I think that this is a super book. Read more
Published on 7 Mar 2007 by Frank Blank

5.0 out of 5 stars Fantastic Book
This book is fantastic for all people who are either studying some kind of design subject at University (like myself) or even if you are already a designer. Read more
Published on 13 Dec 2006 by Mr. M. Moorhouse

5.0 out of 5 stars All the concepts you'll ever refer to
This is a compendium of concepts, ideas, movements, buzzwords, that cover an enormous range - from Occam's Razor to the 80/20 rule - but which all contribute to design thinking... Read more
Published on 27 Sep 2006 by L. Pemberton

1.0 out of 5 stars felt like being in primary school.
When i first opened this book I was shocked by the uniform layout and illustrations throughout the entire book. Read more
Published on 13 Sep 2006 by Mr. Mj Wilson

5.0 out of 5 stars Essential reading for all designers
Universal Principles of Design, subtitled "100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design" is... Read more
Published on 14 Jul 2005 by David Watson

4.0 out of 5 stars Universal principles of Design:
If you are looking for a solid design concept book. this is the one to buy.

This book explores a wide range of design principles from a range of industries, from web design to... Read more

Published on 12 Mar 2004 by zero-3ma

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