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Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures
 
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Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures (Hardcover)

by Dan Roam (Author)
3.6 out of 5 stars  See all reviews (7 customer reviews)
RRP: £15.99
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Frequently Bought Together

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Total RRP: £64.97
Price For All Three: £39.88

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Product details

  • Hardcover: 278 pages
  • Publisher: PORTFOLIO (3 Sep 2008)
  • Language English
  • ISBN-10: 1591841992
  • ISBN-13: 978-1591841999
  • Product Dimensions: 18 x 18 x 2.5 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 205,721 in Books (See Bestsellers in Books)

    Popular in these categories:

    #57 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations
    #90 in  Books > Business, Finance & Law > Management > Management Skills > Creativity

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Product Description

Product Description

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

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Customer Reviews

7 Reviews
5 star:
 (1)
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 (3)
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Average Customer Review
3.6 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
13 of 13 people found the following review helpful:
3.0 out of 5 stars The author should have followed his own advice, 1 Sep 2008
This would have been a handy volume with some good ideas had it been halved in size. Unfortunately the author has made it hard for the reader by surrounding his points with too much verbiage. I looked forward to reading this book, but found wading through the text, which at times seems aimed at 10 year olds, very off-putting. More examples and fewer words would have resulted in a more useful book.
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16 of 18 people found the following review helpful:
4.0 out of 5 stars A Solid Introduction to Illustrating Problems and Solutions, 1 Aug 2008
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      

If you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one.

I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.
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4.0 out of 5 stars Creative way of thinking, 28 Nov 2009
By Lasse Jaegergaard "Jaegergaard" (Denmark) - See all my reviews
(REAL NAME)   
Good creative book with some out of the box thinking.
It is a nice straight forward book that bring new perspectives to day-to-day challenges. Why make things complicated when books like this one makes it so easy and simple.
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Most Recent Customer Reviews

4.0 out of 5 stars More than just graphs
This book is not just about creating graphs or using graphs to simplify the way you communicate the ideas, it's defining a complete methodology to analyze projects and problems... Read more
Published 5 months ago by J. R. Cinca

2.0 out of 5 stars OK. But not great.
Nice idea. Well presented. Not quite what I was expecting as it was more about business than simply ideas and how to present them.
Published 6 months ago by Sandman

3.0 out of 5 stars I agree with "John".....
"John"'s review hits the nail on the head.

Dan Roam goes on and on (and on and on....!) about how useful visual thinking is by recycling the same, ironically VERBOSE... Read more
Published 6 months ago by Nomesky

5.0 out of 5 stars Inspiring!
Source of inspiration. Brilliant and motivating, you can apply as soon as you flip the last page all the things you have learned. Read more
Published 8 months ago by Cerulli Claudio

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