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Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures
 
 

Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures (Hardcover)

by Dan Roam (Author)
4.0 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Hardcover: 288 pages
  • Publisher: PORTFOLIO (3 Sep 2008)
  • Language English
  • ISBN-10: 1591841992
  • ISBN-13: 978-1591841999
  • Product Dimensions: 18.5 x 18.3 x 2.8 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 113,706 in Books (See Bestsellers in Books)

    Popular in this category:

    #54 in  Books > Business, Finance & Law > Management > Management Skills > Creativity

Product Description

Review
aThe premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a awatershed momenta: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with atools and rulesa to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the aSQVIDaa a clumsy acronym for a afull brain visual work outa designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus.a
a"Publisheras Weekly"
aAs painful as it is for any writer to admit, a picture *is* sometimes worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking.a
aDaniel H. Pink, author of "A Whole New Mind"
aInspiring! It teaches you a new way of thinking in a few hours -- what more could you ask from a book?a
aDan Heath, author of "Made to Stick"
aThis book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique andeffective ways.a
aTemple Grandin, author of "Thinking in Pictures"
aIf you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics. . . . Dan Roam is the first visual consultant for businesses that I've worked with. His approach is faster for the customer. And the message sticks.a
aRoger Black, Media design leader, Author of "Websites That Work"
aSimplicity. This is Dan Roam's message in The Back Of The Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings -- executed while the audience watches -- communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that aWe don't show an insight-inspiring picture because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.a And that is communication that works.a
aBill Yenne, author of "Guinness: The 250 Year Quest for the Perfect Pint"


Product Description
When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

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Customer Reviews

3 Reviews
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4 star:
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Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
13 of 13 people found the following review helpful:
3.0 out of 5 stars The author should have followed his own advice, 1 Sep 2008
This would have been a handy volume with some good ideas had it been halved in size. Unfortunately the author has made it hard for the reader by surrounding his points with too much verbiage. I looked forward to reading this book, but found wading through the text, which at times seems aimed at 10 year olds, very off-putting. More examples and fewer words would have resulted in a more useful book.
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15 of 17 people found the following review helpful:
4.0 out of 5 stars A Solid Introduction to Illustrating Problems and Solutions, 1 Aug 2008
By Professor Donald Mitchell "a Practical Optimi... (Boston) - See all my reviews
(TOP 10 REVIEWER)      

If you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one.

I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.
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5.0 out of 5 stars Inspiring!, 22 May 2009
By Cerulli Claudio (Modena, Italy) - See all my reviews
(REAL NAME)   
Source of inspiration. Brilliant and motivating, you can apply as soon as you flip the last page all the things you have learned. Looking forward to having his next book in my hands.
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