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Product Description
From the Back Cover
"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night." --This text refers to the Paperback edition.
About the Author
Seth Godin is the author of seven international bestsellers: 'Permission Marketing', 'Free Prize Inside!', 'All Marketers Are Liars', 'Unleashing the Ideavirus', 'The Big Red Fez' and 'Survival is Not Enough'. He is also the editor of 'The Big Moo' and the founder and CEO of Squidoo. His blog is one of the most widely read and linked to business blogs in the world and consistently one of the hundred most popular blogs on any subject. --This text refers to the Paperback edition.
"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night." --This text refers to the Paperback edition.
About the Author
Seth Godin is the author of seven international bestsellers: 'Permission Marketing', 'Free Prize Inside!', 'All Marketers Are Liars', 'Unleashing the Ideavirus', 'The Big Red Fez' and 'Survival is Not Enough'. He is also the editor of 'The Big Moo' and the founder and CEO of Squidoo. His blog is one of the most widely read and linked to business blogs in the world and consistently one of the hundred most popular blogs on any subject. --This text refers to the Paperback edition.
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