Synopsis
Perfect for small businesses and non-profits - a funny, fast-results guide to business blogging. The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realising that blogging can be a dynamite sales, marketing and communications tool. Blogs are cheap to set up and operate, and they can humanise a company's image, start the buzz on a new product and get instant customer feedback. Written by a well-known blogging expert and evangelist, "Blogwild!" walks would-be business bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes: eight keys to a successful business blog; everything anyone ever wanted to know about blog software; the latest trends in multimedia blogging with audio and video; five necessary elements in a blog's persona; and a brief history of where blogs came from, where they are now and where they're going.
