Connected Marketing: The Viral, Buzz and Word of Mouth Revolution by Justin Kirby |
by David Meerman Scott
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by Silverman
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by Mark Hughes
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by Alex Wipperfurth
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Book Description
Balter's company, BzzAgent, has grown exponentially in just a few years; it now coordinates an army of 75,000 volunteers who talk up products they genuinely love. The big lesson from BzzAgent's success is that companies don't need to win over experts to drive word of mouth, they just need to reach ordinary consumers. Grapevine teaches the skills BzzAgent has perfected to make them a leader in their field. The book also features many BzzAgent campaigns and is both a practical guide to generating word-of-mouth publicity and an inspiration.
Balter's company, BzzAgent, has grown exponentially in just a few years; it now coordinates an army of 75,000 volunteers who talk up products they genuinely love. The big lesson from BzzAgent's success is that companies don't need to win over experts to drive word of mouth, they just need to reach ordinary consumers. Grapevine teaches the skills BzzAgent has perfected to make them a leader in their field. The book also features many BzzAgent campaigns and is both a practical guide to generating word-of-mouth publicity and an inspiration.
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76% buy the item featured on this page: Grapevine: The New Art of Word-of-mouth Marketing |
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24% buy Connected Marketing: The Viral, Buzz and Word of Mouth Revolution £27.99 |
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