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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

by Seth Godin (Author)

4.5 out of 5 stars See all reviews (6 customer reviews)

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Product details

Hardcover: 208 pages
Publisher: Portfolio (19 May 2005)
Language English
ISBN-10: 1591841003
ISBN-13: 978-1591841005
Product Dimensions: 21.3 x 14.5 x 2.3 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 387,801 in Books (See Bestsellers in Books)

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Customer Reviews

6 Reviews

5 star:		(4)
4 star:		(1)
3 star:		(1)
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Average Customer Review

4.5 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars More Must Read Seth Godin, 31 May 2005

By	Simon Andrews - See all my reviews

If you've read any of Seth Godins books you've probably got a good take on "new marketing". If you haven't you need to get up to speed. Either way this book is a must read.

Building on the themes of Purple Cow and his previous writing, this "Liars" further defines why a new approach to marketing is absolutely necessary and describes what that new approach might be.

To quote from the book;
"There are only two things that separate success from failure in most organisations today:
1. Invent stuff worth talking about
2. Tell Stories about what you've invented"

As you'd expect from a book that celebrates storytelling, its a good read. The book is full of great examples to support his views and lots of very quotable stories and anecdotes.

If you're in business I think you need to read this. And I think you'll enjoy it.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent book - insightful and entertaining, 27 Sep 2007

By	Mr. T. P. Greenwood "scamper brand strategy" (UK) - See all my reviews (REAL NAME)

This review is from: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World (Paperback)

This book really hits the nail on the head, revealing why much marketing just doesn't work any more, and most importantly explaining why. We not only need a compelling story that connects with our target audience, it needs to be an authentic story embodied throughout our organisation. Extremely well written and a pleasure to read.

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Inspirational read, 18 May 2007

By	Mr. G. P. Mills "GPM Networking" (Newcastle upon Tyne, England) - See all my reviews (REAL NAME)

This review is from: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World (Paperback)

I would have scored this as 4.5 if it was possible. It only failed to get top marks from me because there was a bit of repetition/reinforcement of the central themes. Really well written. An easy going style getting across some points that in other hands would have been overly complicated (such as Peter Fisks Marketing Genius). Anyone who is wondering why their marketing campaigns are not working should read this book. Specifying your benefits is not good enough anymore - no one believes you. You have to wrap it up in a good story that resonates with your target audience.

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Most Recent Customer Reviews

3.0 out of 5 stars Authentic Stories and Experiences Help Attract and Retain Customers
All Marketers Are Liars is one of Seth Godin's better marketing books. If you have a choice between reading Purple Cow and All Marketers Are Liars, opt for this one... Read more

Published 11 months ago by Professor Donald Mitchell

5.0 out of 5 stars Another excellent book from Seth Godin
This is a must read book for anyone trying to make themselves heard in a busy marketplace.

This book builds on Godin's earlier books and, if you haven't already read any, I... Read more

Published on 16 Sep 2005 by Phil Gott

5.0 out of 5 stars Set Godin is a Marketing God!
Another suerb book from Seth who in my belief is a true marketing God! The book is so well written and inspiring and is full of practical and common sense ideas. Read more

Published on 30 Aug 2005

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