See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

17 used from �10.65

Have one to sell? Sell yours here

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

by Seth Godin (Author)

4.5 out of 5 stars See all reviews (6 customer reviews)

Available from these sellers.

17 used from �10.65

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover			5 used & new from �18.90
Paperback			6 used & new from �17.00

Customers Who Bought This Item Also Bought

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

4.1 out of 5 stars (10) �6.49

Permission Marketing: Turning Strangers into Friends and Friends into Customers

by Seth Godin

4.2 out of 5 stars (5) �6.29

Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

by Seth Godin

4.8 out of 5 stars (6) �6.69

Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World (and How to Thrive in It)

by Seth Godin

4.8 out of 5 stars (5) �6.74

Free Prize Inside: The Next Big Marketing Idea

by Seth Godin

4.3 out of 5 stars (3) �6.74

› Explore similar items

Product details

Hardcover: 208 pages
Publisher: Portfolio (19 May 2005)
Language English
ISBN-10: 1591841003
ISBN-13: 978-1591841005
Product Dimensions: 21.2 x 13.6 x 2.4 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 87,575 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

All Marketers Are Liars

www.bizsum.com/allmarketersareliars Seth Godin Free Book Summary Preview

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

marketing

business

branding

seth godin

brand

advertising

godin

consumer behavior

web marketing

web

viral marketing

What Do Customers Ultimately Buy After Viewing This Item?

	47% buy the item featured on this page: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World 4.5 out of 5 stars (6)
	18% buy Tribes 4.0 out of 5 stars (17) �7.69
	12% buy Purple Cow: Transform Your Business by Being Remarkable 4.1 out of 5 stars (10) �6.49
	11% buy Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas 4.8 out of 5 stars (6) �6.69

Explore similar items

Customer Reviews

6 Reviews

5 star:		(4)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (6 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars More Must Read Seth Godin, 31 May 2005

By	Simon Andrews - See all my reviews

If you've read any of Seth Godins books you've probably got a good take on "new marketing". If you haven't you need to get up to speed. Either way this book is a must read.

Building on the themes of Purple Cow and his previous writing, this "Liars" further defines why a new approach to marketing is absolutely necessary and describes what that new approach might be.

To quote from the book;
"There are only two things that separate success from failure in most organisations today:
1. Invent stuff worth talking about
2. Tell Stories about what you've invented"

As you'd expect from a book that celebrates storytelling, its a good read. The book is full of great examples to support his views and lots of very quotable stories and anecdotes.

If you're in business I think you need to read this. And I think you'll enjoy it.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent book - insightful and entertaining, 27 Sep 2007

By	Mr. T. P. Greenwood "scamper brand strategy" (UK) - See all my reviews (REAL NAME)

This review is from: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World (Paperback)

This book really hits the nail on the head, revealing why much marketing just doesn't work any more, and most importantly explaining why. We not only need a compelling story that connects with our target audience, it needs to be an authentic story embodied throughout our organisation. Extremely well written and a pleasure to read.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

4.0 out of 5 stars Inspirational read, 18 May 2007

By	Mr. G. P. Mills "GPM Networking" (Newcastle upon Tyne, England) - See all my reviews (REAL NAME)

This review is from: All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World (Paperback)

I would have scored this as 4.5 if it was possible. It only failed to get top marks from me because there was a bit of repetition/reinforcement of the central themes. Really well written. An easy going style getting across some points that in other hands would have been overly complicated (such as Peter Fisks Marketing Genius). Anyone who is wondering why their marketing campaigns are not working should read this book. Specifying your benefits is not good enough anymore - no one believes you. You have to wrap it up in a good story that resonates with your target audience.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 6 customer reviews...

Most Recent Customer Reviews

3.0 out of 5 stars Authentic Stories and Experiences Help Attract and Retain Customers
All Marketers Are Liars is one of Seth Godin's better marketing books. If you have a choice between reading Purple Cow and All Marketers Are Liars, opt for this one... Read more

Published 7 months ago by Professor Donald Mitchell

5.0 out of 5 stars Another excellent book from Seth Godin
This is a must read book for anyone trying to make themselves heard in a busy marketplace.

This book builds on Godin's earlier books and, if you haven't already read any, I... Read more

Published on 16 Sep 2005 by Phil Gott

5.0 out of 5 stars Set Godin is a Marketing God!
Another suerb book from Seth who in my belief is a true marketing God! The book is so well written and inspiring and is full of practical and common sense ideas. Read more

Published on 30 Aug 2005

› See all 6 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Listmania!

Behavioural Economics: A list by S. Gale "Stephen Gale"
Mobile VoIP Marketing: A list by J. P. Tagg "JamesT"
Decisions, statistics and probability (in that order).: A list by R. WOOD

Create a Listmania! list

Look for similar items by category

Books > Business, Finance & Law

Look for similar items by subject

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Fun for Everyone

Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

More From Seth Godin

Tribes by Seth Godin

In this fascinating book, Seth Godin argues that now, for the first... Read more
£12.99 £7.69

A Close Shave

Philips Nivea Coolskin HS8060 Moisturizing Rotary Shaving System

For all types of hair removal, stay smooth with Amazon.co.uk.

›Discover Shaving & Hair Removal

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (454)�6.49

Eclipse (Twilight Saga) by Stephenie Meyer

4.4 out of 5 stars (209)�3.84

New Moon (Twilight Saga) by Stephenie Meyer

4.2 out of 5 stars (216)�3.49

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (70)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon