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Buzzmarketing: Get People to Talk About Your Stuff
 
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Buzzmarketing: Get People to Talk About Your Stuff (Hardcover)

by Mark Hughes (Author)
4.2 out of 5 stars See all reviews (5 customer reviews)
RRP: £16.99
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Frequently Bought Together

Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

Buzzmarketing: Get People to Talk About Your Stuff + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Price For Both: £19.68

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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio; illustrated edition edition (1 Aug 2005)
  • Language English
  • ISBN-10: 1591840929
  • ISBN-13: 978-1591840923
  • Product Dimensions: 23.1 x 15.7 x 3 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 286,148 in Books (See Bestsellers in Books)

    Popular in this category:

    #36 in  Books > Business, Finance & Law > Sales & Marketing > Direct

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Product Description

Review
Thereas fake corporate marketing and then thereas real marketing. This is the real stuff for real people. (Ben Cohen, cofounder, Ben and Jerryas) A business book thatas entertaining and useful for big brands and start- ups alike. (Steve Forbes, Editor in Chief, "Forbes")

Book Description
Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of "the greatest publicity coups" in history. In this groundbreaking book, Hughes offers practical advice on the art of "buzz marketing". He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

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Customer Reviews

5 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
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Average Customer Review
4.2 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
6 of 6 people found the following review helpful:
5.0 out of 5 stars Exceptional Marketing Guide for Small and Large Businesses!, 30 April 2005
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
Everyone knows that good word-of-mouth advertising can make a product, and bad word-of-mouth comments can kill a product. Many books exhort you to create such good "buzz" and give you lots of examples.

Mark Hughes does that same thing, but he backs up his advice with a six-step process broken into detailed subcategories of how to implement that make creating "buzz" as simple to understand as baking a chocolate cake with a packaged mix.

The book is spare. Mr. Hughes doesn't waste a word. The examples are just enough to get the point across . . . and not belabor it.

Get this book now before you competitors do!

I was very impressed to see the many small company examples in here that someone can use to market on a tiny budget. The big company examples are revealing too, even if small companies may not be able to directly emulate them.

If you enjoyed Purple Cow, you will like this book more . . . and find it easier to apply.

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2 of 2 people found the following review helpful:
2.0 out of 5 stars Started off okay... but then lost it's way, 28 May 2007
By Christopher Jenkins "chris jenkins" (Boscombe, Dorset) - See all my reviews
(REAL NAME)   
I often enjoy reading exciting stories about how a business came from nowhere to become a big success, and from the reviews I thought this might be an interesting case study.

Unfortunately it was kind of a one trick pony (based on a one-off publicity stunt, and not one that was really associated with the product they were selling)... and therefore the ideas the book promotes are not groundbreaking, and really quite poor.

It also tells a few anecdotes about how some other companies adopted a similar buzzmarketing approach to raising the profile of a product or brand, but none very relevant to small businesses who this book is targeting.

It's really about publicity stunts, which is nothing new.

Saying that, the first few paragraphs were good.

Thanks. Hope this helps. But I would recommend reading something like Purple Cow by Seth Godin.



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2 of 2 people found the following review helpful:
5.0 out of 5 stars Entertaining Marketing Stories, 21 Dec 2005
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Buzz happens when your customers start to talk to other people about the benefits of your product or service. A powerful story gets this process started. So, it's no wonder that author Mark Hughes has the ability to tell an entertaining story. He sets the stage for his interesting tales with his personal account of how he convinced a small town in Oregon to rename itself after his Internet start-up company. The book is full of great anecdotes about brands that reaped huge rewards by pursuing a buzzmarketing strategy, and it flows naturally from story to story. Hughes intertwines his key points throughout. The book is certainly not heavy reading, but it may rejuvenate creative marketing minds. We strongly suggest it to marketers withering under the strain of expensive budgets while achieving poor sales results. Who knows, maybe a little buzz could help.
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Most Recent Customer Reviews

4.0 out of 5 stars A fun read
I enjoyed this book and though it was full of good practical stuff eamples being 6 buttons of Buzz, most frequently written stories, content not ads. Read more
Published 21 months ago by Mr. Alexander Watt

5.0 out of 5 stars Outstanding........book!
I have about 9 books on the go at the moment. But..This book has taken me away... I really enjoyed the stories and authors style of writing. Its funny! Its informative! Read more
Published on 6 May 2006 by Mr. A. King

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