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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
 
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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them (Hardcover)

by Michael Silverstein (Author), Neil Fiske (Author)
5.0 out of 5 stars  (1 customer review)
RRP: £26.95
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Customers buy this book with Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes by Pamela N. Danziger

Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
Price For Both: £32.03

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Product details

  • Hardcover: 320 pages
  • Publisher: Portfolio; Rev Upd edition (29 Dec 2004)
  • Language English
  • ISBN-10: 1591840805
  • ISBN-13: 978-1591840800
  • Product Dimensions: 22.4 x 14.8 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 167,149 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover (Rev& Updtd) |  Paperback (Reprint) |  All Editions

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