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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by W. Chan Kim (Author), Renée Mauborgne (Author) "A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports ..." (more)
4.3 out of 5 stars  (6 customer reviews)
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Product details
  • Hardcover: 256 pages
  • Publisher: Harvard Business School Press (1 Jan 2005)
  • Language English
  • ISBN-10: 1591396190
  • ISBN-13: 978-1591396192
  • Product Dimensions: 23.4 x 15.4 x 2.6 cm
  • Average Customer Review: 4.3 out of 5 stars  (6 customer reviews)
  • Amazon.co.uk Sales Rank: 3,073 in Books (See Bestsellers in Books)

    Popular in these categories:

    #6 in  Books > Business, Finance & Law > Management > Strategy
    #17 in  Books > Business, Finance & Law > Professional Finance > Investments & Securities

    (Publishers and authors: Improve Your Sales)

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Product Description
Fort Worth Star Telegram, 14 February 2005
"Companies struggling to stay afloat in the market's...red oceans would do well to look into Blue Ocean Strategy."

American Way, March 2005
"Blue Ocean raises pertinent questions… and delivers valuable answers."

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Inside This Book (Learn More)
First Sentence
A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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