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Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively (Harvard Business Essentials)
 
 

Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively (Harvard Business Essentials) (Paperback)

by Harvard Business Essentials (Author) "THE MEANING OF "innovation" is revealed by its Latin root, nova, or new ..." (more)
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Product details

  • Paperback: 192 pages
  • Publisher: Harvard Business School Press; illustrated edition edition (1 Jul 2003)
  • Language English
  • ISBN-10: 1591391121
  • ISBN-13: 978-1591391128
  • Product Dimensions: 22.9 x 15.2 x 1.3 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 21,136 in Books (See Bestsellers in Books)

    Popular in these categories:

    #2 in  Books > Business, Finance & Law > Reference & Education > Secretarial & Office Skills > Secretarial Aids & Training
    #3 in  Books > Study Books > FE & College > Vocational > Secretarial & Office Skills
    #10 in  Books > Business, Finance & Law > Management > Management Skills > Creativity

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Product Description

Product Description

Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:



  • Generating new ideas and recognizing opportunities
  • Moving innovation to market
  • Removing mental blocks to creativity
  • Establishing a strategic direction for profitable product development
  • Brainstorming and fostering creative conflict within groups
  • Creating an innovation-friendly culture
  • Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

    Series Adviser: Ralph Katz
    Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams.

    Harvard Business Essentials
    The Reliable Source for Busy Managers

    The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.




    About the Author

    Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

    Inside This Book (Learn More)
    First Sentence
    THE MEANING OF "innovation" is revealed by its Latin root, nova, or new. Read the first page
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    Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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    What Do Customers Ultimately Buy After Viewing This Item?

    Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively (Harvard Business Essentials)
    62% buy the item featured on this page:
    Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively (Harvard Business Essentials) 4.0 out of 5 stars (1)
    £7.77
    The Ten Faces of Innovation: Strategies for Heightening Creativity
    13% buy
    The Ten Faces of Innovation: Strategies for Heightening Creativity 4.0 out of 5 stars (1)
    £5.97
    The Art Of Innovation: Success Through Innovation the IDEO Way
    13% buy
    The Art Of Innovation: Success Through Innovation the IDEO Way 4.5 out of 5 stars (10)
    £5.97
    Making Innovation Work: How to Manage it, Measure it, and Profit from it
    7% buy
    Making Innovation Work: How to Manage it, Measure it, and Profit from it 5.0 out of 5 stars (3)
    £12.58

     

    Customer Reviews

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    4 of 4 people found the following review helpful:
    4.0 out of 5 stars Basic guidebook to managing innovation, 10 Jan 2008
    By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
    (TOP 50 REVIEWER)    (REAL NAME)   
    This book is useful even though, in itself, it's not all that innovative. In fact, if you have consciously been working on innovation, you'll find little or nothing new in it. However, it is an exceptionally clear compilation of the established ways to enhance creativity, guide innovation and manage your organization to support both. It does a great job of demystifying these often confusing concepts, and of making full use of diagrams, charts and capsule explanations. Its strengths are also its weaknesses: The brevity means some complex concepts are only sketchy. We therefore recommend this book to novices or methodical innovators - to the first as a guidebook and to the second as a reference.
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