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Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginning: From Novice to Professional) (Paperback)

by C & Balenescu, E Darie (Author)
1.7 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Paperback: 707 pages
  • Publisher: APRESS; 2nd Revised edition edition (1 Feb 2008)
  • Language English
  • ISBN-10: 1590598644
  • ISBN-13: 978-1590598641
  • Product Dimensions: 23.4 x 17.8 x 4 cm
  • Average Customer Review: 1.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 317,216 in Books (See Bestsellers in Books)

    Popular in these categories:

    #5 in  Books > Computing & Internet > Databases > Applications > MySQL > Advanced & Intermediate
    #27 in  Books > Computing & Internet > Databases > Beginners & Introduction > Introduction
    #44 in  Books > Computing & Internet > Databases > Databases & the Web

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Product Description

Product Description

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart. Other highlights: * The authors show you how to build a complex, extendable e–commerce web site using sound development practices. * This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization. * The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program. What you’ll learn * Build an extensible e–commerce web site using sound development techniques. * Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings. * Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services. * Take advantage of search engine optimization techniques to make your web site more easy to find. Who is this book for? This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.


About the Author

Emilian Balanescu

Emilian Balanescu is a programmer experienced in many technologies, such as PHP, Java, .NET, PostgreSQL, MySQL, and MS SQL Server. He currently works as a Wireless Network Administrator at accessNET International S.A. Romania, a company that provides fixed wireless access services operating a point-to-multipoint digital radio communication network with national coverage.Cristian Darie

Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books, including his popular ASP.NET C# E-Commerce tutorial, his AJAX and PHP tutorial, and his SEO tutorial for PHP developers. Cristian is studying distributed application architectures for his PhD, and is getting involved with various commercial and research projects. When not planning to buy Google, he enjoys his bit of social life.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3 Reviews
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Average Customer Review
1.7 out of 5 stars (3 customer reviews)
 
 
 
 
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4 of 5 people found the following review helpful:
2.0 out of 5 stars Doesn't quite do what it says on the tin., 24 April 2009
By Chunky Wilberforce ""Wilber"" (UK) - See all my reviews
(TOP 100 REVIEWER)      
This book suffers from the same problems that seem to beset a lot of php books; they can't make up their minds what market they are aiming at.

From what I can gather from the various forums I frequent, there are two types of php programmers out there.

1. Programmers working for a variety of clients, or for a web development company. These people will be primarily interested in code reusability etc.

2. Programmers working for their own company, and developing only one or a few sites. These people will primarily be interested in raw functionality. These people are not interested in Smarty, Pear etc, and instead want to produce nice tight systems tailored for their sites.

This book is aimed squarely at type 1. It concentrates on PHP enhancements like Smarty, Pear etc. The type 2 programmer tends to avoid these as they add unneeded bulk to their sites.

However, the book is laid out, and titled, like it is aimed at Type 2 programmers. For instance, if I worked for a programming house, I would possibly want to buy a book about Smarty and Pear. I would look for a book called "Smarty and Pear on PHP". I would not look for a booke called "Beginning PHP and MySQL".

I can't recommend this book, as it isn't what it claims to be.
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3 of 4 people found the following review helpful:
1.0 out of 5 stars This book is NOT very good, 7 May 2009
By T. Saunders "Tam" (Glasgow UK) - See all my reviews
(REAL NAME)   
The tutorial process in this book broke down by chapter 4, which only covers the very simple first steps. After spending 2-3 days researching and resoolving the bug(s), I finally moved on to chapter 5, and have now discovered that there is an inherent bug with the database implementation used / recommended by the author, and that I am unlikely to progress further.

Hilariously the database stored procedure cache bug only exists on the windows platform which the author has based the entire tutorial on, and the bug is even documented in Chapter 5, which states that a solution can be found in the books on-line Errata page. It is not. I have submitted an Errata report to the publisher, but have heard nothing, and the page remains blank.

The book also contains much repetition and advocates the use of a lot of 3rd party PHP extensions and tools rather than pursue a much more sensible basic low level code approach.

Don't waste your money on this.
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1 of 1 people found the following review helpful:
2.0 out of 5 stars Not for beginners, 26 May 2009
By Luke Hardman (UK) - See all my reviews
(REAL NAME)   
This book really is not for anyone with no PHP knowledge. Even basic PHP will not be enough. The problem is that the code supplied, to integrate SMARTY with the application, has bugs in it. These are not easily fixed. In my opinion, web designers with enough knowledge to use this book effectively will be able to achieve 90% of the objectives set out, by using forums and blogs freely available on the internet, if there are gaps in their knowledge.
There are some useful elements, on installing xammp etc but again these are not worth paying for.
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